The U.S. Apple Association (USApple) announced Korenna Wilson has joined the association as the Director of Consumer Health and Media Relations. Wilson brings significant experience in promoting food, health, defense, economic development, and science industries through both traditional media and social media channels. She also has particular expertise in high-profile crisis management initiatives.
In her role, Wilson will be responsible for raising consumer awareness and knowledge of apples’ many benefits via proactive media relations programs as well as integrated social/digital campaigns, such as the award-winning annual “Apples for Education” program that helps raise funds for school causes nationwide. Wilson also will manage USApple’s health and nutrition research program, coordinating and releasing new, peer-reviewed studies on apples’ healthy attributes.
In addition, Wilson will oversee USApple’s crisis management program. USApple recently completed a comprehensive survey of its membership, and the results highlighted growers’ desire for the association to continue its strong and active crisis communications program. Wilson has previously trained executives in the fresh produce industry on how to communicate effectively in high-pressure situations, and will continue that strategy with USApple.
USApple president & CEO Jim Bair said, “In a city where the ability to share positive messages and articulate positions under sometimes difficult situations is a valuable currency, Korenna stood out in a field of exceptional candidates.”
“I’m fortunate to join a team of talented staff and lead the association’s consumer education and media relations efforts,” said Wilson. “I look forward to growing consumer awareness of the apple industry and its positive impact on public health, as well as provide support and resources to our apple growers to ensure they thrive and succeed.”