New Director Of Consumer Health And Media Relations Appointed At USApple

Korenna Wilson
Korenna Wilson

The U.S. Apple Association (USApple) announced Korenna Wilson has joined the association as the Director of Consumer Health and Media Relations. Wilson brings significant experience in promoting food, health, defense, economic development, and science industries through both traditional media and social media channels. She also has particular expertise in high-profile crisis management initiatives.

In her role, Wilson will be responsible for raising consumer awareness and knowledge of apples’ many benefits via proactive media relations programs as well as integrated social/digital campaigns, such as the award-winning annual “Apples for Education” program that helps raise funds for school causes nationwide. Wilson also will manage USApple’s health and nutrition research program, coordinating and releasing new, peer-reviewed studies on apples’ healthy attributes.

In addition, Wilson will oversee USApple’s crisis management program. USApple recently completed a comprehensive survey of its membership, and the results highlighted growers’ desire for the association to continue its strong and active crisis communications program. Wilson has previously trained executives in the fresh produce industry on how to communicate effectively in high-pressure situations, and will continue that strategy with USApple.

USApple president & CEO Jim Bair said, “In a city where the ability to share positive messages and articulate positions under sometimes difficult situations is a valuable currency, Korenna stood out in a field of exceptional candidates.”

“I’m fortunate to join a team of talented staff and lead the association’s consumer education and media relations efforts,” said Wilson. “I look forward to growing consumer awareness of the apple industry and its positive impact on public health, as well as provide support and resources to our apple growers to ensure they thrive and succeed.”

 

 

 

Topics:

Leave a Reply

Apples & Pears Stories
Apples & Pears
May 2, 2017
Washington Apple Industry Giants Merge
Chelan Fresh and Borton Fruit combine; total sales volume increases by nearly half. Read More
Apples & Pears
May 1, 2017
May Day, May Day – Look Out for Fire Blight
Now that spring has really sprung, a Washington State University expert says it’s time for apple growers to do their homework. Read More
Apples & Pears
April 26, 2017
Debunking the Myth of Calcium and Fruit Quality
Nutrient management and crop quality clearly go hand in hand. But not always in the ways you might think. In Read More
Apples & Pears
April 24, 2017
Researcher Uncovers the Origins of ‘Honeycrisp’ Apple
Thanks to the scientific data available through gene sequencing, a graduate student unlocks the mystery parentage. Read More
Apples & Pears
April 21, 2017
Interpera Congress Heads to Pacific Northwest in June
International pear conference comes to the U.S. for the first time. Read More
Apples & Pears
April 19, 2017
Young Apple Growers Meet with Lawmakers
Apple leaders from across the country discuss ag issues such as labor, trade, and research. Read More
Apples & Pears
April 18, 2017
Researchers Say it is Time to Scout for Apple Diseases
With bloom underway, the risk for fire blight and scab are high. Read More
Apples & Pears
April 6, 2017
‘Envy’ Top Variety in USApple Tournament
The ‘Royal Gala’ and ‘Braeburn’ cross is a slam-dunk winner in Apple Madness bracket tournament. Read More
Apples & Pears
April 3, 2017
Jim Allen, Matt Wells Join New York Apple Sales
Allen named Vice President of Marketing and Wells named Director of Field Service. Read More
Apples & Pears
March 28, 2017
Washington State University Offers Powdery Mildew Management Tips
Opening buds may be exposed to overwintering inoculum as temperatures begin to rise. Read More
Apples & Pears
March 27, 2017
It’s a Family Reunion at IFTA
Some of my fondest memories on the road are at IFTA conferences. Read More
Apples & Pears
March 27, 2017
Out of this World Expectations for ‘Cosmic Crisp’ Apple
With millions of trees going into PNW orchards, Washington State growers are betting big on ‘Cosmic Crisp'. The shift in varieties planted and more took center stage when the International Fruit Tree’s Annual Conference met in Wenatchee, WA. Read More
Apples & Pears
March 25, 2017
Two MAIA Releases Available for Growers, Hobbyists
‘Crunch-A-Bunch’ is an early ‘GoldRush’ and ‘Bakers Delight’ is a secret ingredient for baking. Read More
Apples & Pears
March 21, 2017
Two More Lost Apple Varieties Found In Steptoe Butte
Amateur apple detective strikes again with two more finds in abandoned orchards near state park. Read More
Apples & Pears
March 11, 2017
Stark Bro’s Debuts Two New ‘Honeycrisp’ Crosses
Both ‘Stark Ruby Darling’ and ‘Stark Scarlet Crush’ boast sweetness, crunch, and non-browning attributes. Read More
The Latest
Apples & Pears
May 23, 2017
Grower Shares Personal Impact of Labor S…
USApple leader Phil Glaize of Virginia stresses need for reform with current labor regulations, programs at Congressional briefing on agriculture labor crisis. Read More
Apples & Pears
May 15, 2017
U.S. Apple Board Member Stresses Labor R…
Michigan apple grower says agriculture’s future depends on Farm Bill funding. Read More
Apples & Pears
May 8, 2017
Abundant Robotics Gets $10M Investment f…
The goal is to pick apples with the same, if not better, fruit quality than traditional harvesting. Read More
Apples & Pears
May 2, 2017
Washington Apple Industry Giants Merge
Chelan Fresh and Borton Fruit combine; total sales volume increases by nearly half. Read More
Apples & Pears
May 1, 2017
May Day, May Day – Look Out for Fire Bli…
Now that spring has really sprung, a Washington State University expert says it’s time for apple growers to do their homework. Read More
Apples & Pears
April 26, 2017
Debunking the Myth of Calcium and Fruit …
Nutrient management and crop quality clearly go hand in hand. But not always in the ways you might think. In Read More
Apples & Pears
April 24, 2017
Researcher Uncovers the Origins of ‘Hone…
Thanks to the scientific data available through gene sequencing, a graduate student unlocks the mystery parentage. Read More
Apples & Pears
April 21, 2017
Interpera Congress Heads to Pacific Nort…
International pear conference comes to the U.S. for the first time. Read More
Apples & Pears
April 19, 2017
Young Apple Growers Meet with Lawmakers
Apple leaders from across the country discuss ag issues such as labor, trade, and research. Read More
Apples & Pears
April 18, 2017
Researchers Say it is Time to Scout for …
With bloom underway, the risk for fire blight and scab are high. Read More
Apples & Pears
April 6, 2017
‘Envy’ Top Variety in USApple Tournament
The ‘Royal Gala’ and ‘Braeburn’ cross is a slam-dunk winner in Apple Madness bracket tournament. Read More
Apples & Pears
April 3, 2017
Jim Allen, Matt Wells Join New York Appl…
Allen named Vice President of Marketing and Wells named Director of Field Service. Read More
Apples & Pears
March 28, 2017
Washington State University Offers Powde…
Opening buds may be exposed to overwintering inoculum as temperatures begin to rise. Read More
Apples & Pears
March 27, 2017
It’s a Family Reunion at IFTA
Some of my fondest memories on the road are at IFTA conferences. Read More
Apples & Pears
March 27, 2017
Out of this World Expectations for ̵…
With millions of trees going into PNW orchards, Washington State growers are betting big on ‘Cosmic Crisp'. The shift in varieties planted and more took center stage when the International Fruit Tree’s Annual Conference met in Wenatchee, WA. Read More
Apples & Pears
March 25, 2017
Two MAIA Releases Available for Growers,…
‘Crunch-A-Bunch’ is an early ‘GoldRush’ and ‘Bakers Delight’ is a secret ingredient for baking. Read More
Apples & Pears
March 21, 2017
Two More Lost Apple Varieties Found In S…
Amateur apple detective strikes again with two more finds in abandoned orchards near state park. Read More
Apples & Pears
March 11, 2017
Stark Bro’s Debuts Two New ‘Honeycrisp’ …
Both ‘Stark Ruby Darling’ and ‘Stark Scarlet Crush’ boast sweetness, crunch, and non-browning attributes. Read More