Wish Farms Now Offering Year-Round Organic Berry Program

Photo courtesy of Wish Farms
Photo courtesy of Wish Farms

Plant City, FL-based Wish Farms, national produce grower and shipper, is now offering a year-round supply of conventional and organic strawberries and blueberries. With the Florida strawberry season completed, focus has turned to the California strawberry season and Florida blueberry season.

Wish Farms grows strawberries in Salinas and Santa Maria. This will be the first year of growing organic strawberries in California. “In addition to the expansion of our California strawberry program, our Florida blueberry volume is really starting to pick up,” said Gary Wishnatzki, president of Wish Farms. “We’ve also put resources into increasing our packing capabilities this year.”

To support its year-round berry program, Wish Farms continues its “How’s My Picking?” consumer promotion, which launched last November. A call-to-action sticker on each package of Wish Farms berries includes a unique 16-digit number linking that package of fruit back to the picker. Consumers are asked to visit HowsMyPicking.com to complete a short survey and in return receive a Wish Farms reusable shopping tote in the mail and are entered to win a $100 gift card to the grocery retailer of their choice. The more surveys completed the greater their chances of winning.
“This is the first time we’ve offered feedback incentives,” said Amber Kosinsky, director of marketing. “Since the program launch we’ve seen a significant increase in surveys; providing valuable consumer data which we will use to make educated growing and marketing decisions moving forward.”

Also, Wish Farms plans to launch a series of recipe videos as a component to its consumer outreach campaign. Seasonal how-to berry recipes will be featured on the company’s YouTube channel and promoted across all social media outlets.

Topics: , , ,

Leave a Reply

Berries Stories
BerriesState Audit Recommends Adjustments For UC-Davis Strawberry Program
June 9, 2015
Following a six-month review of the University of California (UC) Davis Strawberry Breeding Program, the California state auditor’s office today Read More
BerriesSpotted Wing Drosophila: Small Fly – Big Problem
May 29, 2015
Entomologists from throughout the U.S. share their experiences and what you might expect from this formidable pest in 2015. Read More
BerriesThree Promising New Berries From USDA
May 27, 2015
USDA breeding programs in Maryland and Oregon have introduced three promising berry cultivars that could work well for growers both East Read More
Apples & PearsSolve Your Labor Problems From Within
May 26, 2015
Summer is here, which means harvest season is just around the corner. Hopefully you’ll have the crews you need this Read More
blueberries infield lime
BerriesHow To Maintain Optimum Soil pH In Blueberries
April 30, 2015
Blueberry fields with pH ranges out of the optimum (4.2-5.5) are common in many areas of blueberry production. I know Read More
blueberry roots
BerriesHow To Create Fast Growth For New Blueberry Plantings 
April 30, 2015
Avoid slow growth and plant death by maintaining adequate moisture levels. Read More
BerriesGetting Right To The Core Of Nutrient Management For Berry Crops
April 29, 2015
The right source, at the right rate, at the right time, and in the right place helps you grow your berries more efficiently and effectively. Read More
The Latest
BerriesRainy Weather Causing High Risk For Phytopthora In Berr…
June 29, 2015
With the rainy weather the Midwest has recently received, the conditions for Phytophthora diseases increases. An increased risk for oomycetes, Read More
BerriesAdvantages Of Blueberry Renovation
June 18, 2015
Blueberry fruit on last year’s wood and blueberry bushes require annual pruning to maintain vigorous growth. If pruning is neglected, Read More
BerriesCaptan Gold 4L Fungicide Now Registered In California
June 16, 2015
ADAMA has received EPA approval for Captan Gold 4L liquid fungicide for use on strawberries, tree fruits, and other specialty Read More
BerriesState Audit Recommends Adjustments For UC-Davis Strawbe…
June 9, 2015
Following a six-month review of the University of California (UC) Davis Strawberry Breeding Program, the California state auditor’s office today Read More
BerriesSpotted Wing Drosophila: Small Fly – Big Problem
May 29, 2015
Entomologists from throughout the U.S. share their experiences and what you might expect from this formidable pest in 2015. Read More
BerriesThree Promising New Berries From USDA
May 27, 2015
USDA breeding programs in Maryland and Oregon have introduced three promising berry cultivars that could work well for growers both East Read More
Apples & PearsSolve Your Labor Problems From Within
May 26, 2015
Summer is here, which means harvest season is just around the corner. Hopefully you’ll have the crews you need this Read More
blueberries infield lime
BerriesHow To Maintain Optimum Soil pH In Blueberries
April 30, 2015
Blueberry fields with pH ranges out of the optimum (4.2-5.5) are common in many areas of blueberry production. I know Read More
blueberry roots
BerriesHow To Create Fast Growth For New Blueberry Plantings 
April 30, 2015
Avoid slow growth and plant death by maintaining adequate moisture levels. Read More
BerriesGetting Right To The Core Of Nutrient Management For Be…
April 29, 2015
The right source, at the right rate, at the right time, and in the right place helps you grow your berries more efficiently and effectively. Read More
drought sign water crisis
Apples & PearsDiversification: A Response To Drought [Opinion]
April 27, 2015
With Governor Jerry Brown’s announcement of mandatory use reductions, the general public in California is getting a wake-up call on Read More
BerriesWebinar To Offer Management And Monitoring Tips For Spo…
April 27, 2015
Trapping tips, cultural controls, and how to test fruit will be among the topics covered by experts from Ohio State Read More
tomatoes and strawberries
BerriesScientists Seek To Save Flavor Of Tomatoes And Strawber…
April 17, 2015
A $500,000 grant will enable University of Florida researchers to focus on how light can affect the quality and taste of produce after harvest. Read More
Tom West Blueberries family
BerriesUrban Sprawl Doesn’t Stop 4th-Generation Florida …
April 16, 2015
Growing in town supports the evolution of Tom West Blueberries. Read More
BerriesSouthern Strawberry, Peach Growers Concerned About Cold…
March 31, 2015
Plastic coverings, sprinklers used to keep crops warm with consecutive nights of low temperatures. Read More
BerriesBuilding A Better Black Raspberry
March 27, 2015
Studies focusing on consumer preference, aphid resistance, heat tolerance, and genetics aim to capitalize on an expanding market. Read More
Fresh From Florida Strawberry Parfait recipe
BerriesNew Partnership Sends Florida Strawberries To Puerto Ri…
March 26, 2015
Latest addition extends Sunshine State’s agricultural export reach in the Caribbean. Read More
BerriesGeorgia Blueberry Growers Suffer Chill Damage
March 23, 2015
On early varieties, some growers lost as much as half their crops. Read More