Wish Farms Now Offering Year-Round Organic Berry Program

Photo courtesy of Wish Farms
Photo courtesy of Wish Farms

Plant City, FL-based Wish Farms, national produce grower and shipper, is now offering a year-round supply of conventional and organic strawberries and blueberries. With the Florida strawberry season completed, focus has turned to the California strawberry season and Florida blueberry season.

Wish Farms grows strawberries in Salinas and Santa Maria. This will be the first year of growing organic strawberries in California. “In addition to the expansion of our California strawberry program, our Florida blueberry volume is really starting to pick up,” said Gary Wishnatzki, president of Wish Farms. “We’ve also put resources into increasing our packing capabilities this year.”

To support its year-round berry program, Wish Farms continues its “How’s My Picking?” consumer promotion, which launched last November. A call-to-action sticker on each package of Wish Farms berries includes a unique 16-digit number linking that package of fruit back to the picker. Consumers are asked to visit HowsMyPicking.com to complete a short survey and in return receive a Wish Farms reusable shopping tote in the mail and are entered to win a $100 gift card to the grocery retailer of their choice. The more surveys completed the greater their chances of winning.
“This is the first time we’ve offered feedback incentives,” said Amber Kosinsky, director of marketing. “Since the program launch we’ve seen a significant increase in surveys; providing valuable consumer data which we will use to make educated growing and marketing decisions moving forward.”

Also, Wish Farms plans to launch a series of recipe videos as a component to its consumer outreach campaign. Seasonal how-to berry recipes will be featured on the company’s YouTube channel and promoted across all social media outlets.

Topics: , , ,

Leave a Reply

Berries Stories
Bacterial wilt symptoms on blueberry leaves
Berries
September 20, 2017
Getting to the Bottom of Bacterial Wilt in Blueberries
Prolific plant pathogen now presenting a new challenge for Florida producers and researchers. Read More
Berries
September 19, 2017
UC Davis Strawberry Lawuit Settled
Former university breeders to return any crosses that used unpatented varieties and agree the school owns rights to them. Read More
Berries
September 12, 2017
Longtime American Fruit Grower Columnist Charlie O’Dell Dies
“The Ole Crow,” as he called himself, passed away unexpectedly at home in Virginia at the age of 82. Read More
Berries
September 12, 2017
How to Match Drip Irrigation to Improve Berry Water Management
Using root mass diameter to appropriately determine wetting pattern will help you improve growth rate and yields. Read More
Raspberry bush at Wish Farms in Florida
Berries
August 31, 2017
Wish Farms Boosts Product Portfolio With Raspberries
Newest commodity to help company reach year-round supply goal, and help fuel consumer-focused marketing campaign. Read More
Berries
August 29, 2017
$8.8 Million Awarded to Support Strawberry Innovation
USDA recognizes that soil diseases are Enemy No. 1 for California strawberry growers. Read More
Berries
August 27, 2017
Looking Beyond Soil pH in Berries
Acidic soil is a foundation for blueberry growing, however the plant needs more than high pH to grow large, firm fruit. Read More
Berries
August 22, 2017
Columnist Wins Prestigious Plant Breeder Award
John Clark, who writes a column for American Fruit Grower® and Western Fruit Grower® magazines, is honored with National Plant Breeders Association Impact Award. Read More
Berries
August 3, 2017
Tips to Control Rodents in Drip-Irrigated Strawberries
Rodents are a major concern for all strawberry growers, including those with drip irrigation systems. Pests like pocket gophers, moles, Read More
Berries
August 1, 2017
New York Berry Crops Field Day Slated
Cornell University and a Rensselaer County farm partner to host a free workshop for commercial berry growers. Read More
Berries
July 2, 2017
Southern Highbush Berries Have Turned the Blueberry World Upside-Down
Berry industry revolutionized thanks to the introduction of low-chill varieties. Read More
Berries
July 1, 2017
Water is a Must for Berry Crops
As the adage goes, “ability is availability” as so it goes for water. Read More
Berries
June 27, 2017
Study Zeroes in on Sweet Spot for Florida Blueberries
Taste test proves farmers, marketers, and parents should be cognizant of kids’ consumer clout. Read More
Berries
June 20, 2017
Don’t Be Fooled By Rust in Your Brambles
Knowing whether you have orange rust disease or cane leaf rust is important for proper control methods. Read More
Apples & Pears
June 19, 2017
Bee-ware: New Resources Released for National Pollinator Week
New videos, webinars available during week-long observance. Read More
The Latest
Berries
September 26, 2017
Florida Blueberry Growers Challenged to …
After a nice rebound last season, resiliency is sure to be tested. Read More
Berries
September 26, 2017
Diversifying Berry Breeding, Public to P…
Both have advantages and should attract young people, especially with more so-called club varieties, as seen in apples. Read More
Berries
September 21, 2017
Ways Florida Blueberry Growers Can Eleva…
Promotional efforts seek to harness power that drives the Sunshine State's ‘little blue dynamos.’ Read More
Berries
September 20, 2017
Getting to the Bottom of Bacterial Wilt …
Prolific plant pathogen now presenting a new challenge for Florida producers and researchers. Read More
Berries
September 19, 2017
UC Davis Strawberry Lawuit Settled
Former university breeders to return any crosses that used unpatented varieties and agree the school owns rights to them. Read More
Berries
September 12, 2017
Longtime American Fruit Grower Columnist…
“The Ole Crow,” as he called himself, passed away unexpectedly at home in Virginia at the age of 82. Read More
Berries
September 12, 2017
How to Match Drip Irrigation to Improve …
Using root mass diameter to appropriately determine wetting pattern will help you improve growth rate and yields. Read More
Berries
August 31, 2017
Wish Farms Boosts Product Portfolio With…
Newest commodity to help company reach year-round supply goal, and help fuel consumer-focused marketing campaign. Read More
Berries
August 29, 2017
$8.8 Million Awarded to Support Strawber…
USDA recognizes that soil diseases are Enemy No. 1 for California strawberry growers. Read More
Berries
August 27, 2017
Looking Beyond Soil pH in Berries
Acidic soil is a foundation for blueberry growing, however the plant needs more than high pH to grow large, firm fruit. Read More
Berries
August 22, 2017
Columnist Wins Prestigious Plant Breeder…
John Clark, who writes a column for American Fruit Grower® and Western Fruit Grower® magazines, is honored with National Plant Breeders Association Impact Award. Read More
Berries
August 3, 2017
Tips to Control Rodents in Drip-Irrigate…
Rodents are a major concern for all strawberry growers, including those with drip irrigation systems. Pests like pocket gophers, moles, Read More
Berries
August 1, 2017
New York Berry Crops Field Day Slated
Cornell University and a Rensselaer County farm partner to host a free workshop for commercial berry growers. Read More
Berries
July 2, 2017
Southern Highbush Berries Have Turned th…
Berry industry revolutionized thanks to the introduction of low-chill varieties. Read More
Berries
July 1, 2017
Water is a Must for Berry Crops
As the adage goes, “ability is availability” as so it goes for water. Read More
Berries
June 27, 2017
Study Zeroes in on Sweet Spot for Florid…
Taste test proves farmers, marketers, and parents should be cognizant of kids’ consumer clout. Read More
Berries
June 20, 2017
Don’t Be Fooled By Rust in Your Brambles
Knowing whether you have orange rust disease or cane leaf rust is important for proper control methods. Read More
Apples & Pears
June 19, 2017
Bee-ware: New Resources Released for Nat…
New videos, webinars available during week-long observance. Read More