Calling Out OJ Market Crashers

In May, Florida Citrus Mutual (FCM) filed a petition with the U.S. Department of Commerce (DOC) after a major Brazilian processor violated trade law by dumping juice into the domestic marketplace.

In the filing, FCM asserts that Sao Paulo-based Citrovita beginning in 2008 sold orange juice into the U.S. at prices well below its calculated cost of production, which is prohibited under an existing anti-dumping order against Brazilian processors.

“Florida Citrus Mutual continually monitors trade data to determine whether orange juice exporters are playing by the rules, and we believe that Citrovita’s exports need to be investigated,” says Michael Sparks, executive vice president of FCM. “The Florida citrus grower deserves to operate in a fair marketplace and that isn’t the case when Brazilian juice processors dump product into the U.S. We won’t stand for it.”

Protecting Value

The action against Citrovita is in addition to a current anti-dumping order on orange juice that was issued in March 2006 which subjected four Brazilian exporters — Citrosuco, Cutrale, a Louis Dreyfus affiliate, and Montecitrus — to pricing scrutiny by the DOC. To offset the unfair prices, the exporters are required to pay an annual deposit that can only be refunded if they do not dump product.

Mutual is asking the DOC to investigate Citrovita through a “change in circumstance” petition that would add the company to the current order.

The anti-dumping order is estimated to have increased the on-tree value of Florida orange crops by 4% to 6%, or $85 to $125 million, over the 2005–2006 and 2006–2007 seasons.

Stellar Counsel

Under the DOC rules, the agency must decide whether to initiate a review of Citrovita within 45 days after the filing. The Department then has 270 days to make a determination on FCM’s claims.

FCM board member Marty McKenna noted in the association’s newsletter, Triangle, that FCM was well-equipped to handle such investigations. He added that the association’s legal counsel constantly scrutinizes data of Brazilian juice imports to be on the lookout for trade infractions, and they are “stellar” at presenting a strong case for dumping when it occurs.

Leave a Reply

Featured Stories
Crop ProtectionAt Paramount Farming, Mating Disruption Pays Off
February 10, 2015
To say Brad Higbee is an expert in mating disruption, the use of pheromones to confuse target pests and reduce Read More
Crop ProtectionGrower Experienced In Biocontrols Says: Be Patient
February 4, 2015
The use of biocontrols in all aspects of agriculture is becoming more widespread. But incorporating biocontrols in a vegetable farming Read More
IrrigationNo Federal Water For California’s Central Valley Growers – Again
February 27, 2015
Skimpy snowpack leads Bureau of Reclamation to make unprecedented announcement that there will be a zero initial allocation for the second year in a row. Read More
Apples & PearsThe Recession That Keeps On Taking
February 27, 2015
We’re still seeing the aftermath of the Great Recession on consumers’ purchasing habits seven years later. Read More
Grower Achievement AwardSubmit Your Nomination For The 2015 Grower Achievement Award
February 27, 2015
American Vegetable Grower magazine's annual award is designed to recognize an innovative operation that represents the spirit of excellence. Read More
FruitsMaximize Profits By Focusing Below The Surface
February 27, 2015
Cover crops are just one of the ways you can help boost your trees’ and vines’ performance and your bottom line. Read More
FNV logo
CitrusPMA Announces Funding For Major Produce Marketing Program
February 26, 2015
The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign - FNV - designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple. Read More
GrapesWashington Winegrape Industry Announces Honors
February 26, 2015
Awards included Grower of the Year, Industry Service, Lifetime Achievement, Restaurant of the Year and Posters. Read More
GrapesSonoma Agriculture Preservation Plan Unveiled
February 26, 2015
Winegrowers’ 100-year business plan is the first of its kind in agriculture. Read More
Apples & PearsNew Plant Growth Regulator Use Expanded
February 26, 2015
Ten more states grant registrations for Fine Americas’ new Kudos PGR. Read More
Apples & PearsFrom The Road: IFTA Conference Day 5
February 26, 2015
Carlson lecture highlights where IFTA has been and looks to the next generation to continue the legacy. Read More
FruitsHave Faith In Science – Which Means GMOs [Opinion]
February 25, 2015
When it comes to farming, sticking with established, commonly accepted science is the way to go. Read More
The Latest
IrrigationNo Federal Water For California’s Central Valley Grower…
February 27, 2015
Skimpy snowpack leads Bureau of Reclamation to make unprecedented announcement that there will be a zero initial allocation for the second year in a row. Read More
Apples & PearsThe Recession That Keeps On Taking
February 27, 2015
We’re still seeing the aftermath of the Great Recession on consumers’ purchasing habits seven years later. Read More
Grower Achievement AwardSubmit Your Nomination For The 2015 Grower Achievement …
February 27, 2015
American Vegetable Grower magazine's annual award is designed to recognize an innovative operation that represents the spirit of excellence. Read More
FruitsMaximize Profits By Focusing Below The Surface
February 27, 2015
Cover crops are just one of the ways you can help boost your trees’ and vines’ performance and your bottom line. Read More
FNV logo
CitrusPMA Announces Funding For Major Produce Marketing Progr…
February 26, 2015
The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign - FNV - designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple. Read More
GrapesWashington Winegrape Industry Announces Honors
February 26, 2015
Awards included Grower of the Year, Industry Service, Lifetime Achievement, Restaurant of the Year and Posters. Read More
GrapesSonoma Agriculture Preservation Plan Unveiled
February 26, 2015
Winegrowers’ 100-year business plan is the first of its kind in agriculture. Read More
Apples & PearsNew Plant Growth Regulator Use Expanded
February 26, 2015
Ten more states grant registrations for Fine Americas’ new Kudos PGR. Read More
Apples & PearsFrom The Road: IFTA Conference Day 5
February 26, 2015
Carlson lecture highlights where IFTA has been and looks to the next generation to continue the legacy. Read More
FruitsHave Faith In Science – Which Means GMOs [Opinion…
February 25, 2015
When it comes to farming, sticking with established, commonly accepted science is the way to go. Read More
Apples & PearsFrom The Road: IFTA Conference Day 4
February 25, 2015
Creating fruiting walls with mechanical hedgers can help increase light interception in the canopy, say researchers and growers. Read More
PotatoesPotato Grower Black Gold Farms Aquires George Wood Farm…
February 25, 2015
The transaction includes all production and packing operations.   Read More
Stone FruitSouth Carolina Peach Grower Honored For Produce Innovat…
February 25, 2015
Chalmers R. Carr III receives the inaugural Bayer CropScience Produce Innovation Award for focusing on quality, accessibility, and demand. Read More
Food Safety“Dirty Dozen” List Authors Say Conventionally Grown Pro…
February 25, 2015
Sound science prevails and consumers are encouraged to increase consumption of fruits and vegetables. Read More
CitrusFDA, Federal Partners Develop New Method For Attributin…
February 25, 2015
Data was analyzed from nearly 1,000 outbreaks to assess which categories of foods were most responsible for making people sick. Read More
Protected AgricultureParticipate In The 2015 Greenhouse Crop Production &…
February 25, 2015
The University of Arizona Controlled Environment Agriculture Center hosts its annual short course March 22-27 in Tucson, AZ. Read More
BerriesSecond Florida Strawberry Picking Challenge Packs Phila…
February 25, 2015
Fundraising event at Wish Farms in Plant City raises $76,000 for Redlands Christian Migrant Association. Read More
CitrusBiocontrols 2015: Exhibition Sneak Preview
February 25, 2015
We take a look inside the exhibit hall at the Biocontrols 2015 Conference & Tradeshow. Read More