Carrots were first found in Afghanistan, and they didn’t look anything like those common today. For one thing, they were purple. It was the Dutch, who favor orange, that bred them for the dominant color today. Grimmway sells orange and yellow bunches, but they also have a rainbow bunch that includes red, purple, and cream-colored carrots.
Many kids love carrots, in part because of the “babies” and other fun shapes and packages they come in. Having more fun colors of carrots available could only help increase consumption among kids, which would, of course, be a big driver of future sales. Grimmway’s Todd Brendlin says they will certainly remain on the lookout for new varieties.
“There’s always that interest out there for different colors,” he says, “but breeding carrots with pigments is tough.”