Grocery Chain Aims To Replicate Farmers Market Experience

The Loblaw grocery chain is hoping to capitalize on the growing popularity of farm markets by replicating them in its Canadian stores. In a company press release, Loblaw said that a “farmers market doesn’t always fit with the realities of Canadians’ hectic lifestyles.” Its answer is to replicate the farmers market experience in-store.

“We plan to introduce demonstrations in many of our stores where at least the shopper will have someone to talk to,” says Loblaw vice president of produce Frank Pagliaro. “Our staff will hopefully provide insight into where the product comes from and who the grower is.” The initiative comes after Loblaw faced criticism for selling imported fruits and vegetables rather than in-season, local produce.

Robert Chorney, president of Farmers’ Markets Canada, representing more than 500 farmers markets throughout Canada, says recent research shows farmers get just 10% to 21% of the retail price of their produce at supermarkets, while they get to keep around 84% on average at farmers markets.

Source: The Chronicle Herald

Leave a Reply

Featured Stories
Protected AgricultureHow To Successfully Produce Vegetables In Controlled Environments
January 28, 2015
Greenhouse expert Merle Jensen offers pointers on growing systems, pest control, plant nutrition, harvesting, and more. Read More
IPMWhat You Need To Know To Maintain An Effective IPM Program In The Greenhouse
January 28, 2015
Greenhouse expert Karin Tifft discusses the importance of scouting, pest identification, control options, and the importance of sanitation. Read More
Apples & PearsPears Get A Hefty Shout-Out From Rapper
January 28, 2015
The pome fruit is on mainstream media's radar thanks to a rapper's quote and ensuing social media blitz. Read More
ProductionHighlights From The Mid-Atlantic Fruit And Vegetable Convention
January 28, 2015
Bio-control use, media literacy, and disease control were just a few of the topics discussed at the convention held in Hershey, PA. Read More
GrapesCalifornia Table Grape Growers Offer Agricultural Scholarships
January 28, 2015
The application deadline for the agricultural scholarships is 5 p.m., Feb. 13. Read More
GrapesNew Wine Hybrid Establishment Cost Resource Available
January 28, 2015
Research from Cornell University breaks down the cost of producing hybrid winegrapes. Read More
FertilizerEasy Access To Fertilization Guidelines
January 28, 2015
New, easy-to-follow brochures take the guesswork out of almond and walnut fertilization. Read More
BerriesDormant Pruning Tips For Your Berries
January 28, 2015
Proper dormant pruning increases berry size and improves overall health of blackberry and raspberry plants. Read More
NutsHow Freezing Temperature Affect Bearing and New Trees
January 28, 2015
Key points before and after the critical bloom period make exposure to freezing temperatures relevant. Read More
CitrusFlorida Citrus Is Still A Big Deal [Opinion]
January 28, 2015
Even while in the grips of greening, citrus continues to be a big contributor to the Sunshine State's economy. Read More
The Latest
Protected AgricultureHow To Successfully Produce Vegetables In Controlled En…
January 28, 2015
Greenhouse expert Merle Jensen offers pointers on growing systems, pest control, plant nutrition, harvesting, and more. Read More
IPMWhat You Need To Know To Maintain An Effective IPM Prog…
January 28, 2015
Greenhouse expert Karin Tifft discusses the importance of scouting, pest identification, control options, and the importance of sanitation. Read More
Apples & PearsPears Get A Hefty Shout-Out From Rapper
January 28, 2015
The pome fruit is on mainstream media's radar thanks to a rapper's quote and ensuing social media blitz. Read More
ProductionHighlights From The Mid-Atlantic Fruit And Vegetable Co…
January 28, 2015
Bio-control use, media literacy, and disease control were just a few of the topics discussed at the convention held in Hershey, PA. Read More
GrapesCalifornia Table Grape Growers Offer Agricultural Schol…
January 28, 2015
The application deadline for the agricultural scholarships is 5 p.m., Feb. 13. Read More
GrapesNew Wine Hybrid Establishment Cost Resource Available
January 28, 2015
Research from Cornell University breaks down the cost of producing hybrid winegrapes. Read More
FertilizerEasy Access To Fertilization Guidelines
January 28, 2015
New, easy-to-follow brochures take the guesswork out of almond and walnut fertilization. Read More
BerriesDormant Pruning Tips For Your Berries
January 28, 2015
Proper dormant pruning increases berry size and improves overall health of blackberry and raspberry plants. Read More
NutsHow Freezing Temperature Affect Bearing and New Trees
January 28, 2015
Key points before and after the critical bloom period make exposure to freezing temperatures relevant. Read More
CitrusFlorida Citrus Is Still A Big Deal [Opinion]
January 28, 2015
Even while in the grips of greening, citrus continues to be a big contributor to the Sunshine State's economy. Read More
FruitsUSDA Forecast Predicts Normal Water Supply For Parts Of…
January 27, 2015
The Southwest, Sierra Nevada region, and Pacific Northwest are starting the year drier than normal. Read More
Apples & PearsThe Story Of Honeycrisp Is One Of Challenges And Succes…
January 27, 2015
‘Everything’s different’ in this world of 150 million 40-pound box world of apple growing. Read More
BerriesWhy You Should Be Growing Black Raspberries
January 27, 2015
Amazing health benefits for consumers and production and marketing benefits for the grower make this berry a must-consider option for your operation. Read More
Apples & PearsThe Dark side Of Honeycrisp
January 27, 2015
Growers say there’s a love-hate relationship with America’s darling apple. Read More
Apples & PearsExpanded Market Access For U.S. Grown Apples To China
January 26, 2015
Agreement expected to boost apple exports by $100 million per year. Read More
CitrusNominees Sought For Florida Agricultural Environmental …
January 26, 2015
Honor recognizes those developing and adopting environmentally innovative farming practices. Read More
CitrusIncreased Global Trade Opportunity Equals New Threats F…
January 26, 2015
Despite expanding business abroad, Florida Agriculture Commissioner Adam Putnam says he's confident in the protocols in place to prevent entry of invasive pests and disease. Read More
GrapesEstimates Vs. Actual: The Cost Of Installing A Vineyard
January 26, 2015
The true costs of developing a vineyard depend on variables such as vine selection, trellising, and labor. Read More