Grocery Chain Aims To Replicate Farmers Market Experience

The Loblaw grocery chain is hoping to capitalize on the growing popularity of farm markets by replicating them in its Canadian stores. In a company press release, Loblaw said that a “farmers market doesn’t always fit with the realities of Canadians’ hectic lifestyles.” Its answer is to replicate the farmers market experience in-store.

“We plan to introduce demonstrations in many of our stores where at least the shopper will have someone to talk to,” says Loblaw vice president of produce Frank Pagliaro. “Our staff will hopefully provide insight into where the product comes from and who the grower is.” The initiative comes after Loblaw faced criticism for selling imported fruits and vegetables rather than in-season, local produce.

Robert Chorney, president of Farmers’ Markets Canada, representing more than 500 farmers markets throughout Canada, says recent research shows farmers get just 10% to 21% of the retail price of their produce at supermarkets, while they get to keep around 84% on average at farmers markets.

Source: The Chronicle Herald

Leave a Reply

Featured Stories
FruitsQ&A With Penn State’s New Young Grower Alliance Coordinator
May 22, 2015
Erin Dugan recently joined Penn State University extension as a specialty crop innovations program manager and Young Grower Alliance coordinator. Read More
FruitsHow To Start A Young Grower Association
May 22, 2015
You have recently returned to your family’s business. You have friends and family you can tap for their knowledge and Read More
Tomato bug
Insect ControlStop Tomato Bugs From Sucking Your Crops Dry
May 21, 2015
Learn how to identify, the survival and spread, as well as management methods of this vegetable pest. Read More
UF/IFAS developmental biologist Dennis Gray looks at the progress of grapevines in a vineyard.
Crop ProtectionResearcher Using ‘Precision Breeding’ To Create Disease-Resistant Winegrapes
May 20, 2015
Breakthrough would mean significant savings on pesticide and fungicide sprays. Read More
Spraying indoor citrus
Protected AgricultureInterest Continues To Grow In Protected Citriculture
May 20, 2015
Inside move could put producers in prime scoring position. Read More
Expansion groundbreaking for Southwest Florida Research and Education Center
CitrusSouthwest Florida Research And Education Center Embracing New Expansion
May 20, 2015
A 7,000-square-foot addition to the UF/IFAS facility will house labs and offices for potential new faculty members. Read More
storm clouds
CitrusSouth Florida Rainy Season Could Wind Up On Drier Side
May 20, 2015
National Weather Service anticipating El Niño to play a hand in possible below-normal conditions. Read More
Food SafetyProduce Safety Alliance Offers Course To Become A Certified Trainer
May 20, 2015
The Produce Safety Alliance (PSA) has announced dates for their first two Train-the-Trainer courses this June. The first of the Read More
GrapesMatthew Fidelibus To Be Recognized For Extension Work
May 20, 2015
The American Society of Enology and Viticulture (ASEV) recently announced that Western Fruit Grower™ magazine contributor Matthew W. Fidelibus, of Read More
Apples & PearsGrants Available For Farmworker Education
May 19, 2015
Grants are available for farmworkers and their families interested in attending adult educational programs through the Washington Apple Educational Foundation Read More
The Latest
FruitsQ&A With Penn State’s New Young Grower Alliance Coo…
May 22, 2015
Erin Dugan recently joined Penn State University extension as a specialty crop innovations program manager and Young Grower Alliance coordinator. Read More
FruitsHow To Start A Young Grower Association
May 22, 2015
You have recently returned to your family’s business. You have friends and family you can tap for their knowledge and Read More
Tomato bug
Insect ControlStop Tomato Bugs From Sucking Your Crops Dry
May 21, 2015
Learn how to identify, the survival and spread, as well as management methods of this vegetable pest. Read More
UF/IFAS developmental biologist Dennis Gray looks at the progress of grapevines in a vineyard.
Crop ProtectionResearcher Using ‘Precision Breeding’ To Cr…
May 20, 2015
Breakthrough would mean significant savings on pesticide and fungicide sprays. Read More
Spraying indoor citrus
Protected AgricultureInterest Continues To Grow In Protected Citriculture
May 20, 2015
Inside move could put producers in prime scoring position. Read More
Expansion groundbreaking for Southwest Florida Research and Education Center
CitrusSouthwest Florida Research And Education Center Embraci…
May 20, 2015
A 7,000-square-foot addition to the UF/IFAS facility will house labs and offices for potential new faculty members. Read More
storm clouds
CitrusSouth Florida Rainy Season Could Wind Up On Drier Side
May 20, 2015
National Weather Service anticipating El Niño to play a hand in possible below-normal conditions. Read More
Food SafetyProduce Safety Alliance Offers Course To Become A Certi…
May 20, 2015
The Produce Safety Alliance (PSA) has announced dates for their first two Train-the-Trainer courses this June. The first of the Read More
GrapesMatthew Fidelibus To Be Recognized For Extension Work
May 20, 2015
The American Society of Enology and Viticulture (ASEV) recently announced that Western Fruit Grower™ magazine contributor Matthew W. Fidelibus, of Read More
Apples & PearsGrants Available For Farmworker Education
May 19, 2015
Grants are available for farmworkers and their families interested in attending adult educational programs through the Washington Apple Educational Foundation Read More
Fruits$10 Million Available For California Water Conservation…
May 19, 2015
Applications for the California Department of Food and Agriculture’s (CDFA) California State Water Efficiency and Enhancement Program (SWEEP) are now Read More
CitrusBad Weather Or Not, Preparation Always On Radar For Flo…
May 19, 2015
You cannot prevent a natural disaster from taking everything you have, but you can lessen the blow if and when it happens. Read More
Sweet CornGrower, Marketer Team Up To Launch Line Of Single-Serve…
May 19, 2015
Next Level Fresh, LLC announced the introduction of Fresh Life Harvest Whole Ear Gourmet Sweet Corn. The concept was developed Read More
CitrusSave Your Greenhouse Structures From Storms
May 19, 2015
Make sure your protected agriculture components are prepared for whatever may blow this way. Read More
FruitsGreen Fruitworm Numbers High In Pennsylvania
May 19, 2015
In their latest insect report, David Biddinger and Grzegorz Krawczyk, tree fruit entomologists discuss the timing of pest control applications Read More
Apples & PearsApple Scab Alert
May 18, 2015
Kari Peter of Penn State University Extension warned growers of possible apple scab and fire blight infections following the rainy Read More
FruitsUSDA To Invest $21M To Help Growers Cope With Drought
May 18, 2015
USDA’s National Resources Conservation Service (NRCS) will allocate $21 million for growers and ranchers to apply conservation practices in the Read More
BB Hobbs Inc. warehouse in Plant City, FL
CitrusBB Hobbs Bolsters Business In Central Florida
May 18, 2015
Irrigation specialists celebrate opening of new branch warehouse in Plant City. Read More