Research from the United States Potato Board as well as consumer trends and retailer feedback indicates that consumers are looking for new ideas on what to make with fresh potatoes as a side dish. Teaming up with McCormick Produce Partners seasonings, Black Gold Farms has created an easy-to-prepare, value-added fresh potato side dish packed with flavor.
Black Gold Farms — a fourth-generation, family-owned farm — will introduce its one-of-a-kind product this summer: a fresh package of red potatoes, expertly paired with one of three McCormick Produce Partners seasoning blends: Roasted Italian Herbs, Roasted Onion and Garlic, or Roasted Garlic and Rosemary.
“Unlike other convenient potato products that have to be refrigerated or require special packaging, these new clamshells offer consumers the benefit to see the fresh potatoes with great flavor options that are convenient to make. They are the perfect complement to any home-cooked meals,” remarked Glen Reynolds, national director of produce sales for Black Gold Farms.
The pairings are designed to provide consumers flexibility when preparing dinner by reducing prep time and eliminating the guesswork for making fresh, delicious, family-friendly potatoes, said Reynolds.
Reynolds also explained that the product’s clamshell packaging was developed to maintain the quality and freshness of the red potatoes. When the at-home cook is ready, he or she will simply rinse and cube the potatoes, toss the potatoes with oil, and add the spice packet, which is included in the container, and bake. “Rinse. Cube. Season. Bake. No need to measure or get out other ingredients. It doesn’t get much simpler than that!” he said.
The new products — and a complimentary, high-graphic, free-standing retail display — are an extension of Black Gold Farms’ “Better with Reds” campaign. That campaign features several customized retail tools including in-store point-of-sale materials, social media, a consumer-based micro site www.betterwithreds.com, and other consumer-specific value-adds that highlight the versatility, flavor profile and nutritional benefits of red potatoes.
Black Gold Farms will work with retailers and cross merchandising partners to customize the promotion of these new red potato products for their stores. For more information, contact Glen Reynolds at [email protected].