Black Gold Farms, McCormick Produce Partners Team Up To Introduce New Potato Product

Black Gold Farms Red Potato Product

Research from the United States Potato Board as well as consumer trends and retailer feedback indicates that consumers are looking for new ideas on what to make with fresh potatoes as a side dish. Teaming up with McCormick Produce Partners seasonings, Black Gold Farms has created an easy-to-prepare, value-added fresh potato side dish packed with flavor.

Black Gold Farms — a fourth-generation, family-owned farm — will introduce its one-of-a-kind product this summer: a fresh package of red potatoes, expertly paired with one of three McCormick Produce Partners seasoning blends: Roasted Italian Herbs, Roasted Onion and Garlic, or Roasted Garlic and Rosemary.

“Unlike other convenient potato products that have to be refrigerated or require special packaging, these new clamshells offer consumers the benefit to see the fresh potatoes with great flavor options that are convenient to make. They are the perfect complement to any home-cooked meals,” remarked Glen Reynolds, national director of produce sales for Black Gold Farms.

The pairings are designed to provide consumers flexibility when preparing dinner by reducing prep time and eliminating the guesswork for making fresh, delicious, family-friendly potatoes, said Reynolds.

Reynolds also explained that the product’s clamshell packaging was developed to maintain the quality and freshness of the red potatoes. When the at-home cook is ready, he or she will simply rinse and cube the potatoes, toss the potatoes with oil, and add the spice packet, which is included in the container, and bake. “Rinse. Cube. Season. Bake. No need to measure or get out other ingredients. It doesn’t get much simpler than that!” he said.

The new products — and a complimentary, high-graphic, free-standing retail display — are an extension of Black Gold Farms’ “Better with Reds” campaign. That campaign features several customized retail tools including in-store point-of-sale materials, social media, a consumer-based micro site www.betterwithreds.com, and other consumer-specific value-adds that highlight the versatility, flavor profile and nutritional benefits of red potatoes.

Black Gold Farms will work with retailers and cross merchandising partners to customize the promotion of these new red potato products for their stores. For more information, contact Glen Reynolds at glen.reynolds@blackgoldfarms.com.

Topics: , ,

Leave a Reply

Marketing Stories
Fresh From Florida Strawberry Parfait recipe
BerriesNew Partnership Sends Florida Strawberries To Puerto Rico
March 26, 2015
Latest addition extends Sunshine State’s agricultural export reach in the Caribbean. Read More
FruitsHow To Get Started With Partnerships And Sponsorships
March 25, 2015
Mark Saunders of Saunders Farm says your business is never too small or too big to get more value for what you do on your farm. Read More
FruitsValue Through Partnerships And Sponsorships [Opinion]
March 25, 2015
Mark Saunders of Saunders Farms says admission is one way to get value for what you do, but sponsorships and partnerships are the next level. Read More
Summer Foley gets crowned Miss Florida Citrus 2015 by 2004 winner Nikki Upthegrove Matthews and reigning Miss Florida Vicotria Cowen
CitrusMeet The New Miss Florida Citrus
March 24, 2015
Pageant marks comeback of longstanding industry tradition. Read More
Apples & PearsMonster Crops: How Much Is Too Much?
March 24, 2015
With larger-than-ever crops, more new varieties and uncertain markets, we explore the current state of apple production and what it means for the future of the industry. Read More
FNV logo
FruitsBranding Fruit Is A Good Call
March 16, 2015
The new FNV marketing campaign, launched by the Produce Marketing Association, makes sense in targeting teens. Read More
CitrusMake The Most Of Social Media For Your Business
March 10, 2015
Social media is a valuable, and inexpensive tool to promote your business and reach a wide audience. Read More
The Latest
CitrusFlorida Agriculture Rings Up Record $4.2 Billion In Int…
April 13, 2015
Accomplishment represents third year in a row that Sunshine State exports have topped the $4 billion mark. Read More
Summer Foley, Miss Florida Citrus 2015
Citrus6 Questions With Miss Florida Citrus 2015
April 7, 2015
Pageant's much-anticipated comeback brings with it a breath of fresh air. Read More
Farm ManagementLocation Is King When Marketing
March 31, 2015
University of Pennsylvania Wharton School marketing professor David Bell was being interviewed on my local NPR station about his recently Read More
Fresh From Florida Strawberry Parfait recipe
BerriesNew Partnership Sends Florida Strawberries To Puerto Ri…
March 26, 2015
Latest addition extends Sunshine State’s agricultural export reach in the Caribbean. Read More
FruitsHow To Get Started With Partnerships And Sponsorships
March 25, 2015
Mark Saunders of Saunders Farm says your business is never too small or too big to get more value for what you do on your farm. Read More
FruitsValue Through Partnerships And Sponsorships [Opinion]
March 25, 2015
Mark Saunders of Saunders Farms says admission is one way to get value for what you do, but sponsorships and partnerships are the next level. Read More
Summer Foley gets crowned Miss Florida Citrus 2015 by 2004 winner Nikki Upthegrove Matthews and reigning Miss Florida Vicotria Cowen
CitrusMeet The New Miss Florida Citrus
March 24, 2015
Pageant marks comeback of longstanding industry tradition. Read More
Apples & PearsMonster Crops: How Much Is Too Much?
March 24, 2015
With larger-than-ever crops, more new varieties and uncertain markets, we explore the current state of apple production and what it means for the future of the industry. Read More
FNV logo
FruitsBranding Fruit Is A Good Call
March 16, 2015
The new FNV marketing campaign, launched by the Produce Marketing Association, makes sense in targeting teens. Read More
CitrusMake The Most Of Social Media For Your Business
March 10, 2015
Social media is a valuable, and inexpensive tool to promote your business and reach a wide audience. Read More
CitrusNew Marvel Comic Book Reveals Origin Of Captain Citrus
March 5, 2015
Second installment of the Avengers Assemble series sets the stage for a new hero to save an orange grove under attack. Read More
FruitsWorkshop Set In Florida To Help Grow Local Food Movemen…
March 2, 2015
Meeting part of nationwide effort to train people how to attain grants for USDA’s Farmers Market and Local Food Promotion programs. Read More
FruitsDon’t Be Afraid To Charge More For Value Of Agrit…
February 28, 2015
A higher admission price helps to sets a level of expectation and helps offset the costs of running a successful farm marketing operation. Read More
FNV logo
CitrusPMA Announces Funding For Major Produce Marketing Progr…
February 26, 2015
The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign - FNV - designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple. Read More
FruitsFrom The Road: North American Farmers’ Direct Marketin…
February 25, 2015
Bus tours, workshops, and breakout sessions aimed to get farm marketers ready for the next season with creative and innovative ideas. Read More
CitrusSearch Is On For The Next Miss Florida Citrus
February 11, 2015
Pre-Miss America pageant makes its return offering contestants a chance to represent the industry and further their education. Read More
Apples & PearsFebruary Kicks Off USApple’s 28 Days Of Apples
February 11, 2015
The campaign returns with industry engaging consumers online on the role in apples have in heart health. Read More
Berries‘Fresh From Florida’ Produce Star Of New TV Ad Campaign
February 3, 2015
Commercials shine the spotlight on Florida blueberries, tomatoes, and seafood. Read More