From Our Family to Yours, Let Us Help You Thrive

The American farm is built on family. Chances are, your farm and your family have been entwined for generations. For 110 years, American Vegetable Grower® has been right here alongside to help you and your family’s operation prosper.

Naturally, your farm looks and operates a lot differently than it did when your parents and grandparents were in charge. You’re working in a dynamic industry that’s undergoing rapid technological and generational changes. You’ve grown and adapted over the years to take advantage of new opportunities and keep up with the ever-evolving demands of the marketplace.

We’re doing the same thing here at American Vegetable Grower. The fresh new look of the magazine is just one very visible example of how we’re changing to stay up-to-date and make the best use of all of the tools we have at our disposal to work with you.

We’ve spent the last several months talking to readers and taking stock of what’s happening with your businesses and where you need more information. We’ve also been studying how our brand is structured and delivering on those needs.

The result is a redesign of American Vegetable Grower, from the look, structure, flow, and focus of the magazine to a more effective use of our website, enewsletters, events, and other programs.

Some things won’t change. You’ll continue to hear from our familiar and experienced stable of expert columnists (as well as many knowledgeable new contributors) with the best tools, tips, and techniques for profitable vegetable production in crops and regions across the country.

But you’ll also be reading more about the latest developments in technology, from sensors to robotics to the Internet of Things that — no matter the size of your operation — can help you make the best decisions and produce the highest-quality crops.

You’ll find more in-depth and expanded coverage of new production-friendly and highly marketable varieties via our enewsletters and on GrowingProduce.com.

We’ll bring you more topical enewsletters totally focused on key areas of interest to you, whether it’s a specific crop (like leafy greens, melons, or potatoes), organic production techniques, or new developments in biostimulants or protected production.

You’ll also have more opportunities to learn from in-person events like VegetableGrowerConnectSM and EasternGrowerConnectSM, and the Biocontrols Conference & Expo series (including the brand new BiocontrolsSM USA East Conference in Orlando this October).

There’s lots new to be excited about, but our commitment to you remains the same.

We’re proud to be a part of your farming family and look forward to many more years of helping you grow, adapt, and succeed. We’ll be right here.

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Vegetables Stories
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Vegetable Breeding for Timing Is only Part of the Picture
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November 13, 2017
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November 8, 2017
California Limits Pesticide Use Near Schools
State prohibits many pesticide applications within a quarter-mile of public K-12 schools and licensed child daycare facilities during school hours. Read More
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Study: Circadian Clock in Plants May Boost Water Efficiency
The Texas A&M team that won a 2017 Nobel Prize for Physiology or Medicine on circadian rhythm at a molecular level turn their attention to plants. Read More
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Syngenta Secures CRISPR Cas-9 License
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Early and late season varieties give growers flexibility and allow them to sequence crops so harvest crews have steady work over a longer period. But those varieties also need other traits like disease resistance and taste. Read More
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November 15, 2017
Taste Is Back on the Front Burner for Ve…
In the pursuit for solving some of the biggest problems for growers, breeders have sometimes ignored flavor. Here are two breeders who have made taste a top priority. Read More
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USDA Announces Grants to Promote IPM Pra…
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One theme that stood out during the vegetable seed trials this past summer was how much breeders are keeping future automation in mind. Read More
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November 13, 2017
Biostimulants Making Big Strides as It S…
The inaugural BiocontrolsSM USA East Conference & Expo in Orlando, FL, featured two days of educational sessions focused on how Read More
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November 13, 2017
So What Exactly Are Biostimulants, Anywa…
Biostimulants are one of the hottest new topics in specialty crops, but most growers could use a little clarity on where they fit. Here are the basics you need to know. Read More
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Florida Growers Explore New Solutions to…
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November 13, 2017
Microbial-based Biostimulants: Big Poten…
There is no shortage of interest in or questions and opinions about biostimulants. Many are working to develop them as Read More
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November 9, 2017
Organic Fresh Produce Sales Top $1 Billi…
Sales of organic fruit were up 8.3% year on year, while sales of organic vegetables rose 6.2%. Read More
Crop Protection
November 8, 2017
California Limits Pesticide Use Near Sch…
State prohibits many pesticide applications within a quarter-mile of public K-12 schools and licensed child daycare facilities during school hours. Read More
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November 8, 2017
A Plant Breeder Explains How GE Techniqu…
Bejo Seeds Senior Tomato Breeder Doug Heath says modern plant breeding techniques give breeders the tools they need to solve growers' challenges. Read More
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November 7, 2017
New Tool Helps Growers Improve Phosphoru…
Technology newly available to specialty crop growers provides economic and environmental benefits. Read More
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Comments Sought in Ag Water Component of…
Growers and other interested parties are encouraged by United Fresh to weigh in on agricultural water requirements in the Food Safety Modernization Act. Read More
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The Texas A&M team that won a 2017 Nobel Prize for Physiology or Medicine on circadian rhythm at a molecular level turn their attention to plants. Read More
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