U.S. Highbush Blueberry Growers Get Boost To Grow Export Opportunities

The U.S. Highbush Blueberry Council (USHBC) has been awarded $513,948 from USDA’s Market Access Program (MAP) to expand export opportunities for U.S. blueberries.

The MAP and Foreign Market Development (FMD) programs are longstanding cost-share partnerships that help producers build and maintain a competitive presence in the global marketplace.

MAP funding is invaluable to the blueberry industry. The USHBC maintains a robust international market development program aimed at expanding global demand for U.S. blueberries through targeted trade and consumer initiatives. Priority markets include South Korea, Japan, India, Mexico, Vietnam, Malaysia, and the Philippines.

All activities are strategically designed to build awareness, drive preference, and increase sales of U.S. blueberry products across both fresh and processed categories.

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“The impact of funding for export promotion is profound for the blueberry industry,” says USHBC President Kasey Cronquist. “These grants are critical to our efforts to expand into high-value markets like Vietnam, India and South Korea, and we’re grateful for the USDA’s continued support. This funding allows us to build on our success in driving global consumption and spreading the word about the quality, versatility and health benefits of U.S. blueberries to new consumers around the world.”

For more details, continue reading at ushbc.blueberry.org.