California Table Grapes Positioned for Strong Finish to the Year

Despite an early start to harvest, steady shipments and cold storage supplies are in position to keep California table grapes available for holiday promotions.

California table grapes will remain available in promotable volumes throughout December, giving retailers continued opportunities to feature fresh, California-grown grapes during the important holiday shopping season. While the California grape harvest is expected to conclude in mid-November, the end of harvest does not signal the end of availability. Significant volumes of California grapes will remain available following harvest completion, allowing shipments to continue well beyond the final day grapes are picked from the vine.

“California’s grape season got off to an early start this year, but consistent movement throughout the season has positioned the industry to continue supplying the market well into December,” says Ian LeMay, President of the California Table Grape Commission. “The important message for retailers is that California grapes will remain available in volumes that support promotions throughout the holiday season.”

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According to consumer research, 72% of grape purchasers prefer U.S.-grown grapes, compared with fewer than 5% who prefer imported grapes.

“Consumers have made their preference for U.S.-grown grapes clear,” LeMay adds. “With California grapes available through December, retailers have an opportunity to deliver what shoppers want while building strong grape sales during the holiday season.”

For more information, visit grapesfromcalifornia.com.