California Strawberry Commission Chief Steps Down

By Growing Produce Staff|February 5, 2013

Mark Murai recently submitted his letter of resignation as president of the California Strawberry Commission, effective at the end of February.

Victor Ramirez, the commission’s chairman, notified the industry in a recent email, stating: “I am saddened, but excited, for Mark, who has accepted a position in southern California.” Ramirez said the commission’s Executive Committee will be meeting to formulate transition plans for the president’s position.

Murai’s new job is at Sunrise Growers~Frozsun Foods, a frozen fruit company that does strawberry growing and marketing. Murai was appointed to the newly created position of vice president of strategy & development. According to a company press release, Murai’s hiring is another key move in Sunrise Growers’ strategy to expand their global presence, strengthen their sourcing capabilities, enhance sustainability programs, and accelerate new business growth plans.

“Mark is a results-oriented executive with exceptional agricultural expertise and strategic leadership. This newly created position is pivotal to the future development and growth of our company,” said Ed Haft, president and CEO of Sunrise Growers~Frozsun Foods. “We will draw on Mark’s knowledge of emerging farming and processing technologies, cutting edge food safety and sustainability practices, and thorough understanding of berry industry dynamics to enhance our supply chain, product innovation, and most importantly, customer satisfaction.”

Murai, a third-generation strawberry grower, led the commission to execute landmark initiatives in global trade, food safety, actionable crop research, and extensive medical research into the health benefits of berries. “I am honored to have had the opportunity to lead the commission and to develop key strategies that will support the healthy future growth of our industry. Sunrise Growers~Frozsun Foods captured my attention as an industry leader,” said Murai, “Ed and his team have developed a strong customer-driven approach to the business and a results-oriented culture that is in line with my principles. Through my years at the commission, I know that consumers seek a highly satisfying strawberry experience in both fresh and frozen products. At a time when berry consumption is on the rise, I look forward to building on the company’s strong momentum while finding new opportunities for growth and innovation,” he added.

Sunrise Growers~Frozsun Foods is the leading strawberry processor in the U.S. and one of the top marketers of frozen fruit and fresh strawberries. Recognized for their award-winning private label retail and food service programs, the company is vertically integrated, allowing control of product throughout the supply chain.