2011 Food Trends: More Healthy Eating

According to Supermarket Guru Phil Lempert, 2011 will be a good year for the fruit and vegetable industry. Lempert, who works with ConAgra Foods and its retailers to analyze and forecast trends in the food industry, says that this year, Americans will buy more nutritious foods. The shift will come as a result of the updated USDA dietary guidelines, as well as First Lady Michelle Obama’s “Let’s Move” anti-obesity initiative.


Lempert also predicts that technology will play a part in consumer decisions, including in the produce industry, where producers will be able to attach stickers to fruits and vegetables detailing key vitamins, minerals, and fiber.

He also anticipates a shift from local to regional. “As consumers and retailers begin to understand that it is impossible to have all food produced within 100 miles of where they live, look for ‘regional’ to emerge based on the tastes and culture of the areas where they’re sold,” a press release from ConAgra said.

For more of Lempert’s predictions, go to supermarketguru.com.