Black Gold Farms Launches Red Potato Promotion
January 26, 2016 
As Valentine’s Day approaches, potato grower Black Gold Farms, which is headquartered in Grand Forks, ND, is going to help retailers encourage their potato shoppers to “spice up your spud life” by promoting red during the month of February.
“Love and heart health are two things that February stands for. This is the perfect time to create some excitement in the potato category with red potatoes, and really ‘spice’ up consumers potato buying behavior,” said Don Ladhoff, Director of Fresh Marketing & Sales for Black Gold Farms. “Not only is this a great time to promote reds, but research by the U.S. Potato Board has shown that shoppers view red potatoes as healthier and more nutritious than either russets or yellows — most likely due to their rosy skin color.”
“Spice Up Your Spud Life” in-store retail promotion is anchored by a limited-time-only, 5-pound potato package that boasts a heart-shaped cutout on the front panel. The back of the package features the program’s signature recipe: Trufflicious Twice-Baked Red Potatoes, which features white truffle oil, Parmesan cheese, and fresh garlic with low-fat cottage cheese.
Red potatoes also average more than 61% higher per pound than Russet potatoes, according to Nielsen FreshFacts data (total U.S. sales, latest 52 weeks ending 11/21/15). Red potatoes are often underappreciated during the month of February, however Black Gold Farms sees an amazing opportunity to capitalize on American Heart Month.
The “Spice Up Your Spud Life” message will be communicated via Kwik Loks on private label and Black Gold Farms bags, urging shoppers to “fall in love with heart-healthy red potatoes.”
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