Fresh & Easy Expands “Farm To Store In 24” Program
July 26, 2010 Fresh & Easy Neighborhood Market is expanding its popular “Farm to Store in 24” program, bringing more produce from California farms to its stores in less than 24 hours. The grocer is working with local growers to bring additional fruit such as peaches and nectarines as well as vegetables into the program.
The program aims to get the freshest produce possible to custoemrs in the shortest amount of time. “Getting produce from the farm to the store in 24 hours or less is an incredibly tricky task, which makes it important to partner with strong local growers who share our commitment to quality produce,” says Justin Hill, Fresh & Easy’s produce manager.”
To let customers know when produce is available on shelves within 24 hours from leaving the farm where it’s grown, Fresh & Easy places a special logo on “Farm to Store in 24” products. The company also recently created a video about the program, available here.