Global Produce Traceability Campaign Launched

In an effort to bolster fresh produce traceability on a global scale, the global supply chain standards body, know as GS1, and the International Federation for Product Standards have released a traceability guide.


“Industry asked for it and there is a need,” Nora Kaci, GS1 global communications manager, told

The two organizations have launched the Global Traceability for Fresh Fruits and Vegetables Implementation Guide, a move driven by demand from the fresh produce industry, the groups told the site.

The guide aims to provide fresh produce growers, packers, exporters, importers, and distributors with a practical guide to traceability practices, using GS1’s standards system. It is intended to help firms tackle events such as product recalls more efficiently and effectively.

The guide tells how to implement effective traceability through best business practice examples and is divided into sections for the needs of each segment of the fresh produce supply chain.

The guide is available to download here and is based on GS1’s overall Global Traceability Standard, which is developed by industry.