Michigan Agritourism Guide Gains Steam

Farm marketing and agritourism continue to grow in popularity, and perhaps nowhere is this more evident than in Michigan. The “Farm Market and Agri-Tourism Directory,” which is offered by the Michigan Farm Market and Agri-Tourism Association (MI-FMAT), reached a new high of 80,000 copies in distribution this year.

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The guide includes information on 270 agritourism operations across the state, Companies are listed by region, and the guide is used by consumers looking to find farm markets, U-pick operations, and other destinations.

Several organizations partner with MI-FMAT to distribute the directory, including 13 welcome centers, the Michigan Farm Bureau, and the Michigan Apple Committee. This year, MI-FMAT was also awarded a Specialty Crop Block Grant that will help expand the size and scope of distribution at hotels across the state.
For 2010, sales of new listings (at a cost of $100_ are ahead of pace, and “the goal is to have printed copies available in May when asparagus introduces the Michigan farm market season,” according to MI-FMAT president Steve Tennes.

For more information on the directory, go to www.michiganfarmfun.com.