Florida Grower editor Frank Giles says the notion that laying out facts in defense of science somehow constitutes a grand conspiracy should give us all pause.
Organization taps Florida Fruit & Vegetable Association president Mike Stuart to help advocate on behalf of the industry and to encourage fresh produce consumption.
The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign – FNV – designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple.