Promoting Locally Grown Produce

Capitalizing on the locally grown trend, Eurofresh Farms in Wilcox, AZ, has launched a marketing program to educate Arizona shoppers about buying locally grown Eurofresh greenhouse tomatoes. The farm is using Arizona Grown logo and will include it on packages and materials. 

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“We know words such as food safety, sustainability, and locally-grown are top of mind with shoppers,” said Dwight Ferguson, company CEO. “We are going to work with our retail partners to educate shoppers that when they buy Eurofresh tomatoes, they can be assured they are buying the safest, best-tasting, most responsibly grown tomatoes in the marketplace.”