Safeway Campaign Promotes Local Produce

A new program launching at Safeway will significantly increase the grocery chain’s focus on locally grown fruits and vegetables.

According to a story in the Baltimore Sun, almost one-third of Safeway’s produce is grown locally. The new “Locally Grown” campaign will spotlight partnerships with local growers using Locally Grown promotional signage. Locally Grown reference maps will show the locations of key growers in the area.

Read more here.