The Reservoir Makes Move To Accelerate Early-Stage Ag Tech Innovation

The Reservoir, a California-based company dedicated to accelerating the future of agricultural technology and specialty crop farming, announced Reservoir Ventures (VC) — a new evergreen fund focused on pre-seed startups in robotics and autonomy, precision agriculture, and AI-enabled SaaS platforms for specialty crops. Matthew Hoffman, Ph.D., formerly global R&D, Ag Tech, and digital transformation lead at Driscoll’s, has been named General Partner to guide the growth and development of Reservoir’s investment arm.

Built on the foundation of Reservoir Farms and its on-farm incubator model, Reservoir VC operates a disciplined investment framework that helps founders build capital-efficient companies, leverage AI and existing platforms for accelerated innovation, and scale validated solutions toward faster, higher-quality outcomes. The fund focuses on translating deep technical progress into applied solutions and market traction, advancing the future of climate-smart agriculture through technology and operational excellence.

A sixth-generation Californian from a farming family, Hoffman is known for his leadership in advancing technology and data integration at Driscoll’s, backed by more than a decade of experience in specialty crops and digital agriculture.

“Matt joining to lead Reservoir VC is a major step in our strategic evolution and for the broader Ag Tech community,” says Danny Bernstein, founder and CEO of Reservoir. “He is highly respected across the industry for his approachability, technical depth, pragmatism, and leadership.

For more information, visit reservoir.co.