Sometimes getting publicity for your business is easier than you think. All you need to do is figure […]

Earlier this year, we asked farm marketers which of their current business channels they would like to increase. […]

The state recently updated its 2013 law in an effort to clear up any confusion around the gray areas that emerged after law went into effect three years ago.

The U.S. is famously a melting pot of cultures from around the world, some of which have cuisines that […]

When American Farm Marketer published an article mulling over how farmers’ markets have changed (after reading an article on […]

USDA report indicates parts of the state have received less than one inch of rainfall in June.

Take a look at how several different local food producers designed their labeling to not only include legally required information, but also marketing messages that make them stand out.

Florida Agritourism Association releases a hefty 66-page guide to running an agritourism operation, one packed full of advice that crosses state lines, as well as state-specific information.

The Washington Post published an in depth article questioning if farmers markets have become such a social venue, that customers are buying more prepared food than fresh produce.

University of Florida researchers find learning opportunity among poll results regarding genetically modified foods.

Retired Boston Red Sox player Mike Greenwell turns his gardening hobby into a full-time farming passion.

Medium-sized or smaller vegetable growers are often faced with different challenges than larger operations. Those of you producing […]

When a tornado destroyed Edwards Apple Orchard’s farm market barns in 2008, owner Ken Hall held a day-long retreat with everyone who might have a say in the rebuilding project, from employees to the fire marshal to regulators.

The boom in ethnic communities across the U.S. has spurred the growth of a new set of specialty crops that could mean added revenue for your operation.

If you understand what your customer actually values, then you can match your marketing messages and pricing to what they really want.

The new organization, which has been formed by those who host the annual Farm To Table Experience conference, brings together local growers, state level agriculture departments, and consumer farm-to-table organizations.

A study from the University of Florida confirms what many farm marketers suspected: Consumers don’t understand genetically modified food and organisms as well as they think they do.

We surveyed 816 fruit and vegetable growers and found that farm marketers and vegetable growers are much more likely than their peers to embrace the practice.

Farm dinners are a hassle. They’re expensive. And ridiculously effective.