2010 Apple Crop Outlook Focused On The Future
July 7, 2010 How will your business look tomorrow? Next year? Ten years from now? What characteristics will define the purchasing and consumption behaviors of American consumers? How will rapid advances in crop production technologies change the way we do business? What does the future hold for the American and global apple industry?
The challenges and opportunities facing the apple industry today and 10-plus years into the future will be the focus of the 2010 Apple Crop Outlook and Marketing Conference, which will be held Aug. 19-20 in Chicago. Hosted by USApple, Outlook offers a one-stop source for apple market intelligence and unparalleled opportunities to network with colleagues and customers.
This year’s Outlook conference will offer a snapshot of the projected U.S. apple crop and current trends in global supply and consumer demand that will impact the U.S. apple industry in the months and years ahead.
Global Apple Crop Preview
Highlighting the conference will be a broad analysis of the first forecast for this fall’s promising apple crop. USApple’s own member-driven projections will be compared to predictions from USDA’s prospective apple crop report. The unveiling of this critical industry data will include region-specific overviews for the five key apple-producing regions: Northwest, California/Southwest, Midwest/Central, New York/New England, and Mid-Atlantic/Appalachian/Southeast. Historically, the consensus emerging from this conference on the size and quality of the coming crop, by region, is remarkably close to actual results.
Consumer Marketing Trends
Complementing the crop projections and state-of-the industry analysis, Outlook will provide a broad perspective of current and emerging consumer trends, and how they will influence apple marketing strategies for a competitive edge. What do today’s consumers want? How will our industry respond to an increasingly diverse — and selective — consumer marketplace? What impact will new technologies such as Twitter and Facebook have on marketing strategies? Specially selected marketing gurus will offer a glimpse into the minds of today’s consumers and the factors driving their purchasing demands, preferences, and behaviors.
Other factors influencing purchasing decisions, such as convenience, freshness, price, and taste, will also be addressed during the conference.
Roundtables And Awards
In addition to education, research, and marketing, Outlook will feature critical roundtable discussions spotlighting important apple supply and processing trends. This year there will be a special focus on the much-anticipated apple juice futures contract, expected to debut this summer. Capping off the Outlook conference will be several award presentations, including American/Western Fruit Grower’s Apple Grower of the Year as well as Apple Person of the Year.
Reserve your spot soon, as rooms at USApple’s headquarters hotel often sell out quickly.
To register for the 2010 Apple Crop Outlook & Marketing Conference, or for more information, visit www.usapple.org or call 800-781-4443.
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