Video: Why Chasing High Prices Can Backfire on Vegetable Growers

Growing a successful vegetable variety is one thing. Growing a profitable variety is another. That task is a constant moving target given so many variables that drive the market from one timeframe to another. What might have been hot last year, might not be the case this year. Playing catch-up just won’t do. Jason Racz, Western Sales Manager for Sakata Seed America, has a keen perspective on the tricky nature that involves chasing high crop prices based off last season’s successes.