USApple Hits 50,000 Facebook Fans

Posted by Christina Herrick|December 3, 2014

U.S. Apple Association (USApple) recently gained its 50,000th follower on Facebook, demonstrating the group’s expanded engagement with consumers on social channels.

In the past year alone, USApple has grown its Facebook following by 30%, and its page has reached more than 4 million consumers. Nearly 45,000 Facebook users (fans and non-fans alike) have shared a USApple Facebook post with their followers.

USApple is passing the milestone as it closes a year in which it was highly active on digital and social channels. Online strategy has served as a means to provide education on apples’ health benefits while helping fans explore new apple varieties, meal ideas, and culinary adventures. USApple campaigns included:

28 Days of Apples, an award-winning campaign in which USApple members and supporting brands got involved to encourage individuals to learn and share heart-healthy apple facts on social channels during February, American Heart Month.
Apple Summer Selfies, an online contest rewarding individuals for sharing selfies with an apple or apple product in hand during summer travels and vacation.
AppletizeMe, an online apple variety and pairing education program – timed to National Apple Month (October) – featuring a humorous personality quiz matching individuals with their ideal apple varieties and perfect pairings.

“We’ve worked hard this past year to establish meaningful relationships with consumers online – with programs including digital contests, Twitter parties, a brand new YouTube video series, Pinterest recipe boards, and other outreach,” said Wendy Brannen, director of consumer health and public relations with USApple. “Facebook has been an effective channel to pull all of those pieces together and really showcase our campaigns. We’ve had the 50K number in sight for a few months now and are excited to achieve that goal this fall.”