Wish Farms Set to Make a Big Move Close to Home

Wish Farms Set to Make a Big Move Close to Home

Drone shot of Wish Farms' property for new headquarters in Plant City, FL

From high above, this 36-acre parcel of land in Plant City, FL, is an ideal blank slate for what’s to be Wish Farms’ new headquarters.
Photo courtesy of The Beck Group

Longtime Central Florida-based global berry grower/supplier Wish Farms is ready to make a big move – but not too far off base. Company officials have announced ground will be breaking soon on its new, state-of-the-art headquarters. Staying put in Plant City, FL, the new property is an ideal location next to Interstate 4.

“Visibility was a major factor in the selection of the site, as that falls in line with the strategic vision for our brand,” stated Wish Farms owner Gary Wishnatzki, who points out that roughly 115,000 vehicles travel along the stretch of highway every day, according to the Florida Department of Transportation. “We want to carry on the nearly 100-year old tradition between our company and this community, so I’m extremely pleased that we are staying in Plant City.”


The Wish Farms brand has seen a significant spike in popularity since it rebranded in 2010. “Space has been an issue for us during this growth period,” stated Wish Farms’ Chief Operating Officer J.C. Clinard “The move is going to drastically increase our efficiency and scalability, while positively impacting the local economy.”

The Beck Group will be overseeing the construction on the 36-acre site, as well as the design-build of the 20,000-square foot, three-story office building. RCS Company of Tampa is tasked with constructing the 138,000-square foot warehouse, which will include blueberry and strawberry processing, pre-cooling, materials storage, and cooler space.

The new design, which incorporates the latest environmentally responsible and sustainable methods, also will include a large solar array.

The plan also calls for a treehouse conference space, being designed and built by James “B’fer” Roth, from DIY Network’s “The Treehouse Guys.” An adult-sized indoor slide and a large rooftop deck will be standout features.

The land contains a four-acre lake and a spring, which will be preserved. A new organic blueberry farm will be planted to add to the company’s current offerings.

Joe Kuhn, the seller, was the third-generation of his family to possess the land. His grandfather, Andras, acquired it in 1929 as payment for a pre-depression loan. Proceeds from the sale are going into the Kuhn Family’s charitable trust that will share funds with the community.

Ground breaking is expected this fall, with an anticipated ribbon cutting in winter 2019.