"Biggest Loser" Is New Pink Lady Apple Spokeswoman

By Growing Produce Staff|December 1, 2011

Maybe there is something to that old “apple-a-day” advice. In a move to reinforce its focus on the healthy aspects of its product, Pink Lady America is announcing the selection of Ali Vincent, the first female winner of The Biggest Loser, as its national spokesperson for the 2011-12 marketing season.

“After being the first apple in the American Heart Association Food Certification Program, we’ve been looking for the most effective way to follow up with the message that the Pink Lady® Brand Apple is a great choice to be part of a healthy lifestyle,” says Alan Taylor, Pink Lady America marketing director. “And who better to be the best possible example of a healthy lifestyle than Ali Vincent, who in 2008 became The Biggest Loser by losing 112 pounds on the highly popular NBC program.”

Vincent signed to be the spokesperson for what Taylor describes as “the only truly pink apple on the market” in early November. This was not long before she appeared on “The Biggest Loser Where Are They Now” special the night before Thanksgiving, along with other fan favorite former contestants. She was wearing pink, which became her signature color on the show three years before. As her time on the show demonstrated, Vincent has a strong personality along with a very determined nature. Once she has a goal in mind, nothing will stop her. And already being a big fan of Pink Lady Apples certainly won’t hurt in new assignment for this popular brand.

Since winning the top prize on the show, Vincent has gone on to give motivational speeches throughout the country, compete in marathons, and is currently hosting “Live Big with Ali Vincent” on the Live Well Network. “We are excited by the very public opportunities Ali Vincent will be bringing to our marketing efforts,” Taylor says. “Being a celebrity motivational speaker at various events and highly visible in our social media efforts will go a long way in the delivery of messages related to the nutritional profile of the Pink Lady brand.”