Blush Plant Growth Regulator Receives Federal Registration

Posted by Brian Sparks|December 10, 2013

Fine Americas, Inc., a manufacturer and marketer of plant growth regulators for the fruit industry, has announced the federal Section 3 registration of its new Blush plant growth regulator. Featuring the active ingredient prohydrojasmon, Blush promotes red coloration in bi-color apple varieties.

“We’re very excited about the federal registration of Blush,” noted Greg Johnson, president of Fine Americas. “Based on the data we’ve received from cooperators in several key apple-producing states, Blush did an excellent job of enhancing fruit color in research trials compared to the standard treatment and untreated.” Johnson added that Blush can be used on wide range of varieties, including Honeycrisp, Gala, Fuji, Macintosh, and other bi-color apples to improve fruit coloration and marketability of these popular varieties.

Prohydrojasmon is a synthetically produced jasmonate, one of a new group of plant hormones with several beneficial physiological properties. In addition to fruit de-greening, PDJ aids in fruit color development by enhancing accumulation of anthocyanin. Anthocyanins are red pigments that belong to a class of molecules called flavonoids. Along with stimulating fruit coloration, anthocyanins act as powerful antioxidants.

“Blush is another example of our company’s continued commitment to America’s fruit growers,” Johnson summarized. “Along with our current portfolio of PGRs, including Exilis Plus, Falgro, Novagib, and Perlan, the introduction of Blush gives U.S. apple growers another valuable tool in their ongoing quest to produce the highest quality fruit.”

For more information, go to www.fine-americas.com.