BRANDT Releases New Plant Growth Regulator

BRANDT Releases New Plant Growth Regulator

Mike McBride (left) and Dr. Arthur Nonomura have collaborated with BRANDT to bring GlucoPro to market. They announced the new product during the Southeast Fruit and Vegetable Conference in Savannah.

During last week’s Southeast Regional Fruit and Vegetable Growers Conference in Savannah, GA, BRANDT announced the introduction of a new, proprietary plant growth regulator (PGR) called BRANDT GlucoPro.

GlucoPro is an entirely new PGR molecule and the first technology of its kind in the agriculture market. The chemistry stimulates plant energy, growth, and productivity though a patented mechanism of action that releases tied up sugar inside the plant. The product has been tested in field trials since 2014 and shows quality and yield increases ranging from 10% to 37% in specialty crops.

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GlucoPro is EPA approved and has received numerous state registrations, with more on the way. The product is labeled for specialty crops, including brassica, cucurbits, fruiting and leafy vegetables, blueberry, cherry, grapes, and sweet potatoes.

“GlucoPro is based on groundbreaking scientific discoveries,” said Brian Haschemeyer, Director of Discovery and Innovation at BRANDT. “The mechanism of action is truly unique. It is a game changer for the specialty product market and we’re excited about the impact this technology can bring to growers.”

GlucoPro is based off the research and discoveries of Dr. Arthur Nonomura, the late Dr. Andrew Benson, as well as the formulation and field work of BRANDT’s Discovery and Innovation team. Dr. Benson is recognized as one of the leading plant scientists of the 20th century. His work included the discovery of the Calvin-Benson Cycle and the Lectin Cycle, which lead to the development of BRANDT GlucoPro.

Dr. Nonomura was in Savannah to tell conference attendees about the 30-year journey to bring the product to fruition and make it available to growers.