Italian Apple Variety Soon To Be Planted In California
February 20, 2014 
The North American branch of International New Varieties Network, comprised of C&O Nursery, Pro Tree Nursery, Van Well Nursery, Willow Drive Nursery, and the Californian distributor Farmington Fresh, are partnering to produce and commercialize the Italian apple variety CIVG198 in the U.S.
CIVG198, also known as Modi, is being promoted as an eco-friendly variety given the resistance to pathogens. The variety is also known for its adaptability to varying environmental conditions and temperatures.
Modi is the first apple with a carbon footprint marker (CFP), measured by the Faculty of Science and Technology of the University of Bolzano. Its carbon monoxide emissions are equal to 0.028 kg of CO2 per kg of Modi produced in a fruit orchard, with a reduction of up to 49% of greenhouse gas emissions into the atmosphere compared to other benchmark varieties under the same conditions as Modi.
“Modi is an incredible product: a grower-friendly apple with a smaller carbon footprint, something which is important to our customers,” said David Rajkovich, founding partner of Farmington Fresh. “The variety CIVG198 might have a remarkable impact on apple producers in California. Unlike other region such us Oregon and Washington State, California’s Sacramento and San Joaquin Valley’s growing areas are very hot and dry and we believe that these conditions make Modì CIVG198 extremely appropriate to our region and climate.”
“The brand identity — red with a hint of yellow — as well as the Italian naming ‘Modi’ will facilitate to differentiate CIVG198 variety from others on the west coast where we are,” said Rajkovich. “We have confidence that Modi’s superior internal pressures, its special flavors, and storage qualities will further distinguish Farmington’s “Sweet Apple Bites” as the highest quality value added apple products on the market.”
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