New Videos Can Help Educate Consumers About Apples

By Growing Produce Staff|February 21, 2012

During the 2012 Mid-Atlantic Fruit and Vegetable Convention in Hershey, PA, last month, the Pennsylvania Apple Marketing Program (PAMP) unveiled its series of “Apple Minute” videos to convention goers. These short, consumer-focused videos can be found on PAMP’s website, www.pennsylvaniaapples.org, under “Resources.”

There are 10 videos — each focusing on a different topic. “We hope that consumers will discover a new way to prepare apples or maybe learn the best way to store them,” says Karin Rodriguez, executive director for PAMP. “These videos are another way for us to help educate consumers about apples.”

The “Apple Minute” topics include the difference between cider and juice, proper storage and handling, apple varieties, fun and healthy snacks for kids, health benefits of apples, different pairings, and creative uses for apple products.

While the videos highlight Pennsylvania apple and apple products, they are a good resource for any grower selling directly to consumers.