Pink Lady America (PLA) has recently joined the growing list of those using social media. Pink Lady America plans to use Facebook and Twitter to make additional consumer connections and to reinforce its relationship with Pink Lady Brand Shippers.
“With both of these mediums working together for us, it essentially gives the consumer new reasons and new ways to communicate. So, we’re encouraging them to exchange their views and feelings about Pink Lady Brand Apples,” says Alan Taylor, PLA marketing director. “Then by connecting them with our Pink Lady Shippers, we’re actually adding another dimension to this network through PLA by putting the Pink Lady Lovers together with the Pink Lady Providers. The next level comes when the retailers join the party.”
When researching social media prior to joining Facebook and Twitter, PLA found a survey from the Retail Advertising and Marketing Association that shows a correlation between social media sites and the coveted women with children demographic at supermarkets – also one of the key population segments known to be major Pink Lady consumers.