Hello Nature and MPS Egg Farms Go All In on Specialty Fertilizer Venture
March 8, 2022 
Rendering of the new Bionutrients specialty fertilizer facility, a joint venture for Hello Nature and MPS Egg Farms.
Hello Nature, a global leader in organic fertilizers, biostimulants, and microbials, has partnered with 6th-generation Indiana business MPS Egg Farms to form a joint venture that will make a nearly $50 million investment in Wabash, IN, to construct and operate a specialty fertilizer manufacturing facility.
The joint venture, Bionutrients, will combine high-quality raw materials and cutting-edge technologies. Bionutrients will employ 46 people and construct two facilities totaling nearly 300,000 square feet in Wabash. The partners will break ground this spring, with the facility fully operationally in the summer 2023.
This facility will expand Hello Nature’s Indiana presence and complements its two facilities – a plant for the production of biostimulants and the R&D Center Nello Bonini Innovation Hub – in Anderson, IN.
“We believe that this new production facility will be a turning point for the North American market,” says Luca Bonini, Hello Nature’s CEO. “Today, the fertilizer industry undergoes multiple challenges such as rising prices, logistics issues, and shortage of inputs, and there is a desperate need for innovative solutions to feed a growing population with less inputs and less land available. Our facility will ensure a regular production of sustainable fertilizers to help North American farmers achieve their yield goals. We are honored to partner with MPS and the Krouse family in this important project.”
The project also will enhance MPS operations in and near Wabash. “MPS is excited to partner with Hello Nature to bring their expertise to Wabash,” says Dan Krouse, VP of operations at MPS Egg Farms. “After a thorough review of potential sites in two states, we determined Wabash was the most attractive location and allowed us to expand at home. We couldn’t be more thrilled to make this investment and hire more Hoosiers in Wabash County.”