Smart Guidance for a More Precise Approach To Fruit Production
May 6, 2022 Being precise requires more data. In fruit and nut growing, that means taking pictures — lots of them. However, the companies selling precision agriculture products collect those images in different ways, even on different aspects of the orchard.
After talking recently with researchers for their insights, we looked at three companies in this arena for their distinct approaches: FruitScout, Green Atlas, and Hectre. All started on apples, though since then all have branched out into other fruit and nut crops.
Two of the three companies are from “Down Under,” which is not really a surprise as many of the precision agriculture companies were founded outside the U.S., in large part because of the old saying, “Necessity is the mother of invention.” Many countries around the world faced labor problems years ago, well before U.S. growers began acutely feeling shortages, and began more intensively concentrating on mechanizing fruit growing to cut burgeoning labor costs and improve profits.
To see what principals from these companies have to say about new precision agriculture products, keep reading the story featured as part of our special Global Insight Series report on Ag Technology.
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