Our industry desperately needs to build consumer awareness of how you farm and why American-grown means something positive.
It’s tough to grow organic leafy greens in Upstate New York. Here’s a visual tour of the Arizona grower’s Northeast location.
The numbers look just as we all thought they might. Growers harvested 15% fewer acres of romaine in 2018 — a big drop in one year.
Rules and ways of doing things can evolve from just “a way to get the job done” to “the way it must be.” Spread that out among several crews with their own rules, and your operation can founder.
American Vegetable Grower Editor Carol Miller reached out to those participating in certification programs across the U.S., asking how they would improve the current system. Here are their responses.
We asked you a seemingly easy question: How do your prices compare to 10 years ago? An alarming 44.6% of you have seen either no price increase or, worse, lowered prices.
The latest efforts to boost food safety are amped up versions of what is already in place. What more can we do to improve our crops impact on public safety?
Despite being popular for years, organic produce sales are still increasing rapidly.
This year’s Grower Achievement Award winners Brent and Rodney Jackson don’t get thrown by obstacles in their path. Rather, they outsmart them.
If growers want better prices for their produce, they must work together to demand them.
Growers embroiled in work-related troubles have made the news far too often. Here are several examples, all with recent datelines.
The vast majority of crew leaders and contractors are decent people. But ultimately, you must ensure that what you think is happening on your farm truly is happening.
A disconnect exists between what consumers think organic food means and reality.
Your public image matters. Take time out to handle small issues before they become an embarassment.
Like a lot of other folks in the fruit and vegetable industry, I’ve been thinking more and more […]
Invite a grower you disagree with to coffee or a drink. You’ll both find out you know less than you think. And that’s a great thing to realize.
Instead, growers should focus on issues that benefit everyone, from gaining a stronger voice when negotiating with retailers, to finding a way to share ideas and costs on precision agriculture tools.