Image Matters: Why Florida OJ Rules the Roost When it Comes to Selling Juice Posted by Paul Rusnak|January 13, 2022 Fresh findings from recent consumer survey says branding plays a big role in purchasing decisions.Read More
The Hidden Margin Leak Between Projected and Actual Harvest Dates By Muhammad Abdullah, Folio3 Agtech|June 2, 2026
New Round of USDA Aid for Specialty Crops Good News for California Walnuts By California Walnut Commission|June 1, 2026
Shakeup in the Juice World: PepsiCo to Sell Tropicana Among Other Brands Posted by Paul Rusnak|August 5, 2021 Learn more about the joint venture deal worth more than $3 billion.
Cheers! Robust Revenue Growth for Florida OJ Producer By The Ledger|November 30, 2020 Amid pandemic, Florida’s Natural Growers reports annual sales revenue grew 12% to $470 million in 2019-2020.
Challenge Is on to Juice up More Thirst for Florida OJ By Shannon Ross Shepp|December 27, 2019 Marketing efforts taken up by the Florida Department of Citrus to build beyond already loyal customer base.
Why Florida Citrus Industry Has a Vibrant Future By Shannon Ross Shepp|March 20, 2019 Signs indicate it might be time for stakeholders to turn up focus on consumer programs in lieu of the maintenance mode dictated by pests and disease.
Drink Your Orange Juice, Science Says So By Shannon Ross Shepp|September 21, 2018 In a world of increasing demand for transparency from consumers, a healthy dose of marketing mindfulness matters.
Bonds Between All Farmers Are Plentiful and Powerful By Shannon Ross Shepp|May 23, 2018 Crop segments aside, there’s strength, grit, hope, challenge, passion, selflessness, and service that deeply root all involved in this field.
No Change In Florida’s Compressed Citrus Count By Growing Produce Staff|May 13, 2013 USDA has maintained its estimate of the 2012-2013 Florida orange crop at 138 million boxes. The Valencia variety […]
