Marketing efforts taken up by the Florida Department of Citrus to build beyond already loyal customer base.
As Florida’s citrus industry recovers and times change, investment and innovation in marketing will be key to future success.
Crop segments aside, there’s strength, grit, hope, challenge, passion, selflessness, and service that deeply root all involved in this field.
Growers, industry stakeholders, and legislators committed to recovery after Hurricane Irma shakedown.
When it comes to this liquid sunshine, there are plenty of positives to point out.
HLB forces an emphasis on grassroots efforts to paint a positive picture.
Organization’s executive director says cutting-edge technology key to delivering brand message.