Shannon Ross Shepp

Marketing efforts taken up by the Florida Department of Citrus to build beyond already loyal customer base.

As Florida’s citrus industry recovers and times change, investment and innovation in marketing will be key to future success.

Signs indicate it might be time for stakeholders to turn up focus on consumer programs in lieu of the maintenance mode dictated by pests and disease.

In a world of increasing demand for transparency from consumers, a healthy dose of marketing mindfulness matters.

Crop segments aside, there’s strength, grit, hope, challenge, passion, selflessness, and service that deeply root all involved in this field.

Growers, industry stakeholders, and legislators committed to recovery after Hurricane Irma shakedown.

When it comes to this liquid sunshine, there are plenty of positives to point out.

HLB forces an emphasis on grassroots efforts to paint a positive picture.

Learn what new marketing strategies are being employed by the Florida Department of Citrus to reach this vital consumer segment.

As scientists continue to develop new and innovative ways to combat HLB, we must keep consumers in mind as well.

Organization’s executive director says cutting-edge technology key to delivering brand message.