Using the Power of Information To Find Intel on Your Crops By Richard VanVranken|December 15, 2023 Looking for stats on production and pricing? Prepare for a long journey into the USDA data labyrinth.Read More
Avoid These Mistakes When Flying Drones Over Your Farm Field By Ksenia Korolkova, Proofminder|April 24, 2024
What’s the Next Big Thing? The Best Farm Marketers Watch Trends By Richard VanVranken|October 11, 2023 Picking next season’s “it” crop isn’t easy. Luckily, there are tools that will help improve your odds.
Vegetable Growers Gaining Speed to Plant Faster Than They Can Sell It By Richard VanVranken|May 31, 2023 Technology that helps reduce labor costs and boosts sustainability is a good investment in the long run.
An Industry Expert’s Inside Take on Two Farm Marketing Guides By Richard VanVranken|March 14, 2023 Myrna Greenfield’s “Marketing Your Farm” and USDA’s “Scaling Up Your Vegetable Farm for Wholesale Markets” have quality tips on improving your operation.
Produce Marketing Perspective for Growers: Wholesale vs. Retail By Richard VanVranken|November 29, 2022 At its heart, marketing yourself to your commercial customers isn’t all that different from marketing to consumers.
How Farm Markets Can Use Tech but Keep the Charm By Richard VanVranken|June 8, 2022 Customers want a farm experience when they visit your market. No reason why you can’t deliver that while also using new advances.
Profit Potential of Farm Stays Worth a Look By Richard VanVranken|March 30, 2022 Want to earn extra money with vacation leases on your farm? Here a few things to consider.
Why Growers Should Consider Alternative Crops Market Opportunities By Richard VanVranken|December 8, 2021 When adding unique selections to your crop mix, make sure to do your homework.
A Healthy Dose of Smart Farm Marketing Can Do a Grower Good By Richard VanVranken|October 6, 2021 A renewed focus on the health properties of fruit and vegetables is opening new markets for growers.
A Few More Yacon and Agritourism Tidbits, and an Unexpected Twist [Opinion] By Richard VanVranken|June 23, 2021 American Vegetable Grower columnist Richard VanVranken revisits a couple of his columns with a few updates.
Look Before Jumping into a New Vegetable Crop By Richard VanVranken|December 9, 2020 Growing a new vegetable is the easy part. Finding the right customers is the real challenge!
Colorful, Smart Produce Displays Appeal to the Senses and Drive Sales By Richard VanVranken|June 13, 2019 Using color and other merchandising tools makes customers pause and engage with your produce.
Experiential Marketing – the Produce Shopper’s Alternative to Bland Online Shopping By Richard VanVranken|November 7, 2018 Farm markets give consumers the immersive experience they crave.
Should You Add New Domains to Your Farm’s Web Address? By Richard VanVranken|March 28, 2018 Tempted to add new extensions to your domain registrations? Here are a few things you should know first.