Marketing Fresh Produce – Whose Job Is It?

You have a lot of methods to better understand your commercial customers. And some are as simple as a conversation.

Why you should turn green over the farmer’s share of the produce food dollar.

Looking for stats on production and pricing? Prepare for a long journey into the USDA data labyrinth.

Picking next season’s “it” crop isn’t easy. Luckily, there are tools that will help improve your odds.

Technology that helps reduce labor costs and boosts sustainability is a good investment in the long run.

Myrna Greenfield’s “Marketing Your Farm” and USDA’s “Scaling Up Your Vegetable Farm for Wholesale Markets” have quality tips on improving your operation.

At its heart, marketing yourself to your commercial customers isn’t all that different from marketing to consumers.

Customers want a farm experience when they visit your market. No reason why you can’t deliver that while also using new advances.

Want to earn extra money with vacation leases on your farm? Here a few things to consider.

When adding unique selections to your crop mix, make sure to do your homework.

A renewed focus on the health properties of fruit and vegetables is opening new markets for growers.

American Vegetable Grower columnist Richard VanVranken revisits a couple of his columns with a few updates.

Growing a new vegetable is the easy part. Finding the right customers is the real challenge!

Using color and other merchandising tools makes customers pause and engage with your produce.

Farm markets give consumers the immersive experience they crave.

Tempted to add new extensions to your domain registrations? Here are a few things you should know first.