Joe Petrocco Joins GenNext Growers Advisory Board
January 21, 2014 
Joseph Petrocco, vice president of Petrocco Farms, has been named a Founding Member of the Advisory Council of the GenNext Growers™ initiative.
Petrocco grows more than 2,000 acres of mixed vegetables in Brighton, CO, and has been involved in farming activities since he was a child.
He graduated from Metro State College in Denver, CO, with a B.A. in biology and a minor in Spanish. He continued his education with involvement in industry associations and continuing education with taking water law classes offered by various organizations. He serves as a director on the Colorado Onion Association and as a vice president of his local Homeowners’ Association.
About the GenNext Growers Initiative
The GenNext Growers Initiative was founded in 2013 by American Fruit Grower, American Vegetable Grower, and Florida Grower magazines as a cross-produce-industry “umbrella” initiative to help identify, inform and inspire the next generation of growers who:
- Were born after 1970
- Are preparing to assume, or already have assumed, leadership in a farming enterprise
- Have a passion to produce high-quality specialty crops: fruits, vegetables, and citrus
- Seek to be advocates for their industry
The aim of this Initiative is to identify, develop and promote across the industry the best practices of the nation’s most promising up-and-coming specialty crop growers; to help pull together and bring a national voice to the many national, state, and regional young growers programs currently underway; and to ensure a smooth generational transition and the long-term viability of America’s fruit, vegetable and citrus industries.
For more information about the GenNext Growers Initiative, visit www.GenNextGrowers.com, follow the Initiative on Twitter at @GenNextGrowers, visit the GenNext Growers LinkedIn group and at facebook.com/GenNextGrowers.
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