Sakata Seed Unveils New Broccoli Product Logo and More

Sakata Seed has announced the launch of its new broccoli product logo — marking a bold step forward in the company’s visual identity while reinforcing its lasting reputation in the industry.

According to the company, the new logo reflects Sakata’s forward-looking approach to innovation while honoring its rich history as a preferred partner for growers around the world. It highlights the company’s ongoing commitment to delivering reliable, high-performing products that meet evolving market needs.

“As the market leader in broccoli, our brand should reflect the excellence and momentum behind our products,” says Alicia Suits, Senior Marketing Manager at Sakata. “This logo is more than a design—it represents our continued leadership and vision for the future.”

Alongside the logo launch, Sakata introduced the Eastern Broccoli Bulletin, a new resource designed to support growers in key Eastern production regions. The bulletin highlights varieties specifically developed for these markets and provides insights to help growers maximize performance, profitability, and adaptability.

Since the 1980s, Sakata has expanded its Eastern broccoli portfolio with proven varieties such as ‘Green Valiant’, ‘Arcadia’, ‘Decathalon’, ‘Nomad’, ‘Gypsy’, ‘Diplomat’, ‘Emerald Crown’, ‘Emerald Pride’, and ‘Eastern Crown‘.

In addition, Sakata has recently introduced two new broccoli varieties—‘Target’ and ‘Archer’— seed available beginning this fall.

For more information, visit sakatavegetables.com.