Potato Board Launches “Quick & Healthy” Campaign

The United States Potato Board has launched a campaign that revolves around a new collection of Quick & Healthy Potato Recipes, and the news is reaching consumers reading traditional food pages and socially surfing the web.

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The six most popular online searches for potato recipes — baked, mashed, fries, soups, salads and casseroles — were updated to be “Quick & Healthy” and enhanced with several flavor variations, for a total of 24 new potato recipes to please every palate.

Additionally, six, one-minute educational videos were created. This package was introduced on Sept. 18 through a multi-media online news release, so in addition to an article touting the quick-and-healthy benefits of meals with potatoes, there are links to recipe pages on www.potatogoodness.com, photos to download, and links to the videos on the Potato Goodness YouTube channel: www.youtube.com/user/PotatoGoodness.