Fresh Tomatoes a Package Deal for Lipman, NatureSweet
Tomato industry leaders Lipman Family Farms and NatureSweet are reportedly embarking on a joint venture to better serve clients by providing year-round, premium slicing and salad tomatoes. San Antonio, TX-based NatureSweet is known for its greenhouse-growing expertise. Lipman, which is headquartered in Immokalee, FL, proudly brands itself as America’s largest field tomato grower.
In getting to the root of the unique initiative, Lipman’s CEO Kent Shoemaker stated: “Our goal is to bring the high-flavor, high-color, high-density characteristics of our field-grown ‘Crimson’ variety to the greenhouse product we create with NatureSweet.”
According to NatureSweet, the deal is a 100% joint venture between both companies with equal investments. The tomatoes will be produced in established NatureSweet facilities, with Lipman using its own distribution network.
- Materials will be co-branded; all products will be distributed under the Lipman name and described as “greenhouse grown in Mexico by NatureSweet)
- There will be 66 acres of NatureSweet greenhouses dedicated for October 2018 production
The partnership is planned to officially launch in October.