1 Million Promos And Counting Pump Up Florida Farmers
April 30, 2015 According to Florida Commissioner of Agriculture Adam Putnam, Publix — the largest supermarket chain in Florida — partnered with the Florida Department of Agriculture and Consumer Services’ “Fresh From Florida” campaign for a record 1 million store ads.
Lakeland, FL-based Publix joined the “Fresh From Florida” retail campaign in 2006, and has consistently shown a strong commitment to buy, sell, and advertise fresh Florida fruits and vegetables.
There are more than 1,000 Publix stores in six southeastern states that feature a wide variety of Florida-grown fruits and vegetables. Since joining the “Fresh From Florida” retail program, Publix has supported products through circular advertising, in-store displays, and this year has featured special promotions for Florida citrus and social media marketing for Florida sweet corn.
Currently, the Florida Department of Agriculture and Consumer Services’ “Fresh From Florida” program partners with more than 12,000 stores from 65 retail partners in 27 countries around the globe.
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