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Melissa Lilze is the Senior Vice President of Netafim North America, an Orbia Business.

Smart Tech

Precision Irrigation in the Orchard: Where Fertilizer Value Is Won or Lost

Precision Irrigation in the Orchard: Where Fertilizer Value Is Won or Lost

By Melissa Lilze, Netafim North America|June 29, 2026

Growers should focus on irrigation uniformity, fertigation timing, and root-zone access to maximize nutrient efficiency and crop response.