This year’s lesson plans for second graders includes reading, writing, and Florida citrus. Building on the success of last year’s pilot school marketing program, the Florida Department of Citrus will expand “The Adventures of Captain Citrus” statewide to all second grade teachers and students during the 2011-2012 school year, budget permitting.
The foundation of the school program will be a series of educational materials including lesson plans highlighting the health and wellness benefits of citrus and the important role of the Florida citrus industry in our state. The program extends beyond the classroom with newsletters for parents and online activities for kids. A dedicated website (www.CaptainCitrus.com) makes electronic information accessible to interested parties beyond the second grade audience.
Last year, 97 schools participated in the pilot program launched in Polk, Highlands, and Hardee county elementary schools. FDOC reached more than 50,000 students with information about Florida citrus.
Planting The Seeds
FDOC successfully engaged students through the Creative Juices Challenge. Participants expressed how they celebrate Florida orange juice through photos, artwork, and creative writing for the opportunity to win American Express gift cards for themselves and their teachers. The contest winner and three finalists appeared on Daytime, a syndicated TV program reaching 74 markets nationwide. The TV segment is posted at www.FloridaJuice.com for you to view.
The schools with the greatest participation in the contest also will receive an orange tree planting by a local grower this fall.
Knowledge Is Power
Our marketing team attended the National Agriculture in the Classroom Conference and the National Parent Teacher Association Conference this summer to provide teachers, agriculture industry educators, and parent leaders with details about “The Adventures of Captain Citrus” program, as well as other FDOC resources.