Ken Keck is the immediate past acting director of the Florida Department of Citrus.
Chances are you’ve seen some negative media coverage about orange juice over the past year, such as “Fruit […]
As reported earlier in this publication, the Florida Department of Citrus has identified a new consumer segment, “It’s […]
Information is accessible 24/7 from traditional media and mobile devices bombarding us with often conflicting messages and creating […]
In light of growers’ economic challenges, the Florida Citrus Commission (FCC) voted to maintain the current box tax […]
With greening projects in progress for nearly one quarter, we’ve completed another milestone in the citrus disease research […]
Breaking through the clutter to reach tech-savvy, time-starved consumers requires new tools in our marketing arsenal. The FDOC’s […]
Inevitably, change brings questions — lots of them. To maintain the health of this industry, we must be […]