Ken Keck

This year’s lesson plans for second graders includes reading, writing, and Florida citrus. Building on the success of […]

Chances are you’ve seen some negative media coverage about orange juice over the past year, such as “Fruit […]

During the 2009-2010 citrus season, economic recovery proved to be slower than anticipated. The FDOC tried to mitigate […]

February is National Grapefruit Month and the Florida Department of Citrus (FDOC) is generating awareness, encouraging consumption, and […]

As reported earlier in this publication, the Florida Department of Citrus has identified a new consumer segment, “It’s […]

The release of the National Academies’ report, “Strategic Planning for the Florida Citrus Industry: Addressing Citrus Greening Disease,” […]

Information is accessible 24/7 from traditional media and mobile devices bombarding us with often conflicting messages and creating […]

While consumers continue to seek information from television, newspapers, and radio, they increasingly turn to other communication channels […]

In light of growers’ economic challenges, the Florida Citrus Commission (FCC) voted to maintain the current box tax […]

In this new fiscal year, the Florida Department of Citrus’ (FDOC) integrated marketing plan will emphasize retail programs […]

With greening projects in progress for nearly one quarter, we’ve completed another milestone in the citrus disease research […]

Earlier this year, it became clear that funding citrus disease research projects recommended by the National Academy of […]

Breaking through the clutter to reach tech-savvy, time-starved consumers requires new tools in our marketing arsenal. The FDOC’s […]

The long-term impact of citrus greening is arguably the most serious obstacle our industry has had to face. […]

The Florida Department of Citrus (FDOC) congratulates Florida Grower on its 100th anniversary. This celebration is a testament […]

Inevitably, change brings questions — lots of them. To maintain the health of this industry, we must be […]