Marketing
Highlighting some of the creative posts and photos featured on orchards and farms have featured on Instagram, Twitter, and Facebook.
The Ohio Produce Growers and Marketers Association field day included visits to two major operations with tours of their fields, processing facilities, farm markets, and more.
According to the Organic Trade Association, 90% of parents report choosing organic products for their children.
American Vegetable Grower traveled to Chicago, June 10-13 to attend the United Fresh show along with more than 15,000 other fresh produce leaders from across the supply chain.
Break down barriers with proven ideas to put your produce in front of consumers.
USDA report cites rising prices and increased volume as main factors behind projected windfall.
SNAP, or the Supplemental Nutrition Assistance Program allows recipients to redeem funds at both farm and farmers markets, and the number of markets accepting the funds is steadily increasing nationwide.
Keeping your Facebook strategy fresh — and experimenting with social media tools — will help you engage with your produce buyers in as many ways as you can.
Research aims to help producers and sellers clarify the differences, market appropriately.
Tomatoes, peppers, potatoes, and snap beans among the most sought-after goods.
Label identifies, promotes and supports agricultural products grown and raised by U.S. military veterans.
Programs correspond with the operation’s harvesting schedule and packaging is designed to resonate with local consumers.
It’s a rare occasion when a topic for a column falls in place like this month’s did. I […]
It is hoped that with approximately $66 million in Specialty Crop Block Grants, research will be conducted to find new weed control and fumigant options.
This year’s list features spinach, cucumbers, potatoes, and more, and has industry members lobbying for increased consumer education.
Consumers don’t equate fresh fruit and genetically modification technology. GMO-free labels confuse the issue and create fear where there should be none.
Zeroing in on consumer behavior may mean more dollars in your pocket.
Consumer incentive initiative supports Florida blueberry and California strawberry deal.
The irrigation company will donate a portion of its sales to an Ohio non-profit organization that provides free surgery to children and young adults with cleft lip and palate.