The bike ride will bring together 40 fresh produce industry members to cycle 275 in CA over the four days leading up to the 2014 PMA Fresh Summit Convention and Expo.

There are many definitions of sustainability, but here’s the most important one for you and the future of your business.

The company acquired the assets of California company, Onions, Etc. as part of a multi-year expansion plan.

Promote the perceived benefits of your produce in the right place for the right price.

Richard VanVranken posits that agri-tainment and agri-tourism are not as new as we think, and that the trend was even seen as early as the late 1800s.

“An unhappy customer will tell 11 people about a negative interaction with your business. In turn, those 11 people will tell five other people — that’s a total of 67 people hearing about an unpleasant experience. And 30% of those disappointed customers will tell more than five people.”

Negative portayals of ag in the media aside, the real threat to the public image of the grower is growers themselves.

Unique options available for consumers include a tray package and a microwaveable bag.

An ounce of prevention is worth a pound of cure, especially when preventing agriculture-related injuries to visitors — or your staff members.

Florida Ag Commissioner Adam Putnam says the growth and modernization of Panama City serves as healthy competition and motivation for the Sunshine State.

New economic report from the California Strawberry Commission Illustrates the fruits of farming.

Four new tools aim to help marketers improve social media skills.

The goal is to help growers build stronger businesses, grow their operations, and reach larger markets.

Western Growers, whose members “grow the best medicine,” commits $100,000 over two years.

The event provides growers an opportunity to spread the word about the health benefits of vegetables and how they are produced.

George Sorn, who enjoyed an illustrious career with Florida Fruit & Vegetable Association, dies at 86.

Producers are teaming up with the state’s network of 14 regional food banks to put fresh, nutritious fruits and vegetables onto the plates of our neediest neighbors.

Inaugural event nets nearly $75,000 for Redlands Christian Migrant Association.

Convention-goers explore the agritainment possibilities in the Kansas City area during the North American Farmers’ Direct Marketing Association’s annual meeting.