Meister Media Worldwide Embarks on New Global Ag Tech Initiative

Posted by Growing Produce Staff|June 28, 2022

Meister Media Worldwide (MMW) has launched the Global Ag Tech Initiative^SM to cover and promote the adoption and use of agricultural technology worldwide. With advances in technology, systems, and platforms that reach agriculture globally, the initiative offers coverage of worldwide ag tech news, products, and trends.

As a leader in covering precision agriculture, MMW is broadening its scope to include a variety of products to bring the ag tech community together globally and advance the understanding and adoption of ag tech.

“MMW’s CropLife Media Group^® (formerly Farm Chemicals) and its PrecisionAg^® brands have been at the forefront leading the precision agriculture industry with an expanding portfolio of new products and services enabling U.S. crop input providers to bring these new capabilities alive on the farm,” says Eric Davis, Managing Director of the Global Ag Tech Initiative. “Building on this foundation the Global Ag Tech Initiative will leverage all MMW domestic and international markets and diverse platforms to build out new global and region-specific programs to advance the new generation of digital data-driven agriculture around the world.”

Building on Precision Agriculture’s Foundations

In the 1980s, precision agriculture focused on variable fertilizer placement for agronomic crops to increase yields and improve efficiency input utilization. Since then, decades of dramatic advances in technology, systems, and platforms, are now expanding in specialty agriculture markets, enabling integrated systems to interconnect from farm to retail. This migration has broadened the industry from an in-field focus on precision application to now fully integrated ag technology solutions with autonomous equipment, rural broadband, handheld devices, inter-connectivity, data collection, and other technology with great potential.