Mid-Atlantic Fruit and Vegetable Convention Is Set for Big Comeback
October 26, 2021 It’s back. The 2022 Mid-Atlantic Fruit and Vegetable Convention will be held in-person at the Hershey Lodge in Hershey, PA, on Feb. 1-3, 2022.
Normally more than 2,400 fruit, vegetable, and and other industry personnel from throughout the Mid-Atlantic region and beyond gather in Hershey each year for what has become one of the premier grower meetings on the East Coast. As with most similar events, last year’s convention was held virtually. While the virtual event was successful, the overwhelming sentiment was that it could not replace the in-person interaction between fellow growers and exhibitors. Thus, the 45th annual edition of the Mid-Atlantic Convention will return to the Hershey Lodge.
Plans are being made to offer educational sessions on a full-range of topics. A schedule of planned sessions include:
The day before the main convention opens, growers can choose between a bus tour of farm markets or several different workshops. The workshops include FSMA grower training, basic greenhouse floriculture school, conducting and analyzing on-farm research, new technology in agriculture, hemp production, farm transition, and Pennsylvania Pesticide Applicator License Training.
Dr. David Kohl will be the keynote speaker for the 2022 Mid-Atlantic Fruit and Vegetable Convention. Dr. Kohl is a noted agricultural economist and farm management speaker from Virginia Tech University who regularly speaks to more than 20 young farmer programs annually. Kohl is Professor Emeritus of Agricultural Finance and Small Business Management and Entrepreneurship in the Department of Agricultural and Applied Economics at Virginia Tech, Blacksburg, VA.
Also on the opening day of the convention, there will be production sessions on vine crops, pumpkins/winter squash, tree fruit, peppers/eggplant, asparagus, soil heath/cover crops, snap beans, alliums, and controlled environment ag, plus marketing sessions on What is the Return on Your Marketing Dollars, Comparing POS and Reservation Systems, and Wholesale Marketing.
Sessions on the second day include tomatoes, tree fruit, stone fruit, sweet corn, general vegetables, greenhouse ornamentals, small fruit, and organic vegetable production plus Marketing 101 and agritourism marketing sessions and two labor/farm management sessions. Also offered will be the session “Técnicas de Producción de Frutas y Hortalizas” especially for Spanish speaking workers in the fruit and vegetable industries.
On the final day, sessions on tree fruit, small fruit, high tunnels, potatoes, winter storage vegetables, general vegetables, cut flowers, innovative crops for small farms, retail marketing, digital/social media will be featured.
A more detailed schedule with topics and speakers will be announced in the coming weeks.
The Mid-Atlantic Fruit and Vegetable Convention has been jointly sponsored by the State Horticultural Association of Pennsylvania, the Pennsylvania Vegetable Growers Association, the Maryland State Horticultural Society, and the New Jersey State Horticultural Society for the past 44 years. In 2014, the Virginia State Horticultural Society also began meeting at the Convention.
For more info, visit mafvc.org.
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