Prep Now For The 2024 Mid-Atlantic Fruit And Vegetable Convention

The 2024 Mid-Atlantic Fruit and Vegetable Convention will be held at the Hershey Lodge from January 30 to February 1. Multiple concurrent educational sessions will be featured all three days along with a large industry trade show. Eric Finkenbinder, award-winning meteorologist at abc27, will be this year’s keynote speaker.

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A Berks and Lancaster Counties farm market bus tour and several pre-convention workshops will be offered on Jan. 29, 2024. The Convention is also honored to be hosting the annual meeting of the North American Strawberry Growers Association with growers coming from all over the continent.

Normally more than 2,200 fruit, vegetable, and berry growers and other industry personnel from throughout the mid-Atlantic region and beyond gather each year for what has become one of the premier grower meetings on the East Coast. The 2024 Mid-Atlantic Fruit and Vegetable Convention will be the 47th annual gathering of growers at the Hershey Lodge in Hershey, PA.

Plans are being made to offer exceptional educational sessions on a full range of topics in tree fruit, vegetable, small fruit, and potato production plus retail and wholesale marketing. With the North American Strawberry Growers joining this year’s meeting, there will be a special emphasis on strawberry production.

Greenhouse ornamental and cut flower sessions plus sessions on urban agriculture will be included as well. Also offered will be special sessions presented in Spanish for Spanish-speaking industry members.

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The day before the main Convention opens, growers can choose between a bus tour of farm markets in Berks and Lancaster Counties or several different workshops. The workshops include Maximizing Strawberry Productivity, Producing Vegetable Transplants, Software Solutions for Farm Management, Sustainable High Tunnel Production, Recall Readiness, An Overview of the Farm Transition Process, Specialty Mushrooms, FSMA Grower Training, and Pennsylvania Pesticide Applicator License Training.

The bus tour will be visiting Reiff’s Farm Market in Ephrata, Brecknock Orchards in Mohnton, Weaver’s Orchard in Morgantown, and Plum Creek Farm Market and Creamery in Bernville.

Check back soon for a more detailed schedule with more topics and speakers at mafvc.org.

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