A Sweet Debut for Two New Table Grapes

California-based Sun World International recently welcomed more than 450 growers, marketers, retailers, researchers, and industry partners to its 2026 Symposium and Field Days, where the company introduced two new specialty table grape brands, SUMMER BLUSH and FLAVORCRUSH.

Attendees sampled the two new brands. SUMMER BLUSH, the brand name in which the new ‘Sugra74’ variety will be marketed under, is a midseason bi-color seedless grape with a natural ombre coloring, with tones of green to pink and red blush, with a crisp texture and candy-like flavor. FLAVORCRUSH, the brand name under which the new ‘Sugra60’ variety will be marketed under, is a midseason red seedless grape with large berries, a mildly crisp texture and a fruity flavor profile with tropical flavor notes.

 

“SUMMER BLUSH and FLAVORCRUSH reflect the work underway across our program to give growers and commercial partners high-end, differentiated options, while giving retailers a clearer way to communicate eating experiences to shoppers,” says Elena Hernandez, VP of global marketing at Sun World International. “A successful brand starts with great fruit, as well as the connected work of the people who grow it, market it, merchandise it and bring it to consumers.”

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CLICK HERE to learn more about Sun World’s new grapes.